High-performing PR and influencer relations coordinator with solid experience in networking, marketing, and crisis management. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media, and clients.
Major: Communication Sciences and Rhetoric
Minor: Retail Fashion Management
Communications and Branding
Website and product organization for a more cohesive and aesthetic look, leading to an increased click-through rate.
Making the website user-friendly, increasing total sales by 5% in 14 days.
Initiated personalized presets for social media posts, resulting in a 20% increase in engagement and starting a new branding image.
Coordinated with influencers on Amazon and Like It To Know It, increasing customer awareness for the brand by 8%.
Served as the point of contact for opportunities presented to the company (e.g., Grammy Pre-Show Brand manager), resulting in 2 new collaborations.
Creative director for various photoshoots and editing them for the collection launch increased Instagram postinteraction by 15%.
Wrote SEOs on Amazon and Website stores, leading to a 25% increase in website traffic and click rates.
Master’s requirement work placement/internship
Created informative and entertaining posts for clients’ Twitter, Facebook, and Instagram pages, resulting in an 8% increase in follower engagement.
Helped increase audience awareness on social media platforms to grow their following by 10% in one month.
Generated informative and entertaining posts for clients’ Twitter, Facebook, and Instagram pages.
Systematized and planned creative content weeks, allowing ample time to stay updated on current events, keeping the team organized, and improving content quality.
Worked alongside collaborating influencers to help launch their collection, increasing our customer following by 5% in one week.
Arranged racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
Helped customers locate products and checked store systems for merchandise at other stores, resulting in 95% customer satisfaction.
Answered customer questions about sizing, accessories, and merchandise care, escalating customer satisfaction by 30%.
Maintained a calm demeanor and professionally managed issues in complicated, high-stress situations.
Engaged with customers to build rapport and loyalty, earning 30 loyalty card sign-ups.
Accurately processed POS transactions, returning cash, currency, payment cards, and receipts to customers promptly, ensuring smooth traffic flow.
Generated 30 new sales leads to achieve and exceed monthly sales goals, meeting every goal each quarter.
Designed and executed digital portraiture artwork for a viral TikTok influencer team with over 200 million TikTok followers.
Developed and presented multiple pitch concepts and implemented feedback from the PR Manager.
All work for this client was sealed under NDA, which allowed me to experience work under contracts and maintain confidentiality.
Collaborated with the client to define project requirements and deliverables, creating the launch photo to reach maximum potential.
Established various accounts across social media platforms for maximum brand exposure, increasing overall customer awareness by 30%.
Redesigned the structure and content of website pages to create a relevant, updated user experience, earning 10% more potential client acquisitions.
Developed organizational systems for confidential client information, leading to a streamlined daily workflow and improved data security.
Created social media stories, company updates, BLM releases, and other medical/injury updates for clients, enhancing customer respect and understanding of the firm.
Amplified all social media insights by 70%.