Dynamic and detail-oriented professional with 10+ years of experience exceeding sales targets and building strong client relationships. Skilled at identifying client needs, developing strategic account plans, and delivering tailored solutions. Consumer-focused professional with 12+ years of work experience in the entertainment industry. Skilled in Salesforce, sales, marketing, hospitality, event management, business development and leadership.
• Manage and execute all aspects of on-site activations for regional and local live events, football, and basketball games
• Work closely with internal client teams to conceptualize, develop, and bring to life experiential marketing events that are in line and on brand with YAH clients
• Assist in the development of client presentations, proposals, and wrap-up reports
• Executed successful shows by overseeing 40 premium seating hosts and improving guest experiences at the Coca- Cola Roxy
• Grew business by 50% by creating premium membership programs that inclined individual buyers to become members
• Increased operational efficiency by putting together standard operating procedures (SOPs) and effectively managing inventory with the box office
• Conducted market research to improve ticket sales forecasting and identify customer trends to engage in effective promotional campaigns
PREMIUM SEAT SALES MANAGER
LIVENATION — US
Aug 2018 – Dec 2020
• Developed and executed marketing and pricing strategy for the Premium Seat Sales Program at the Coca-Cola Roxy, Buckhead Theatre, and Tabernacle
• Worked with a multidisciplinary team for weekly, monthly, and yearly goal achievement of ticket sales, upsells, night of show variables and quality control of 3 VIP lounges
• Manage budgeting and P&L for 3 venues in the biggest flagship market of the region under Live Nation’s Clubs and Theaters – Consistently met and exceeded sales goals by 18%, 4% and 16%, for 3 years, consecutively
SUPER VIP/VIP MANAGER
MIDTOWN, LIVENATION — US
Apr 2018 – Aug 2018
• Oversaw team of 25 premium experience hosts to mitigate internal risk and ensure quality control at the festival site
• Liaised with other managers to achieve 12% increase in sales as well as manage staffing, decor, and catering on site
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
