Hi, I’m Tessa, a storyteller, analytical thinker, and intuitive marketing leader with a track record of driving growth and enhancing brand recognition for more than 15 years. I thrive in creative environments and have a keen eye for detail, ensuring that every marketing initiative is executed flawlessly.
As an accomplished marketer, I possess a unique ability to inspire and lead high-performing teams, fostering a culture of collaboration and innovation.
I’m looking for my next opportunity to utilize my expertise which spans the full spectrum of marketing, including lifecycle, digital, content, and product marketing.
• Built the overall Titan consumer brand by implementing brand guidelines, generating the “wow” factor at events, crafting website copy to tell a story, and directing the design of crucial brand assets such as videos, digital ads, and other collateral
• Elevated Titan as a category leader within the domains industry through PR, events, digital ads, and email campaigns, and nurtured them through the funnel as potential strategic partners which lead to the activation of more than 1 million mailboxes
• Boosted organic and brand traffic by 50% through strategic third-party Youtube collaborations and PR
• Grew Titan’s reputation as the highest-rated email platform on G2, moving in rankings from #12 best email service to #5 within two months, and adding more than 500 positive reviews across third-party review sites
• Raised awareness of Titan’s new features to 75% of eligible active Titan users through newsletters, lifecycle
emails, and in-app notifications
• Increased Titan’s blog traffic by 150% through strategic keyword research and SEO-optimized blog posts
• Gained domain authority through content collaboration and link building to increase website referral
traffic by 300%
• Conducted robust competitor research and user interviews to understand industry landscape and inform
planning for content strategy
• Optimized the Flock customer lifecycle through creative onboarding emails and in-app notifications
• Increased MQLs by 50% and lead-to-meeting rate by 150% by implementing and optimizing a website
chatbot
• Accelerated blog traffic week over week by publishing 3 strategic and relevant posts per week
• Skyrocketed brand awareness by re-purposing top blog posts for PR pitches
• Increased time on site by 200% by conducting user research to create an SEO-optimized website
• Conducted robust competitor research and user interviews to understand industry landscape and inform
planning for content strategy
• Spearheaded the implementation of multi-department paywall experiment to increase monetization
• Overhauled the app’s onboarding flow to escalate user activation
• Boosted user retention through implementation of in-app notifications
• Contributed to growth of network of business owners from 100,000 to more than 3 million at the time of departure
• Created and distributed targeted content to help members find answers to their questions and showcase expertise in their industry
• Responsible for driving productive user logins to increase engagement and user success, leading to growth of product
• Developed and managed associate staff
• Built partnerships with student organizations and on-campus brand ambassadors
• Utilized campus resources to launch growth experiments to accelerate app signups
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
