Marketing Director

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

Hi, I’m Tessa, a storyteller, analytical thinker, and intuitive marketing leader with a track record of driving growth and enhancing brand recognition for more than 15 years. I thrive in creative environments and have a keen eye for detail, ensuring that every marketing initiative is executed flawlessly.
As an accomplished marketer, I possess a unique ability to inspire and lead high-performing teams, fostering a culture of collaboration and innovation.
I’m looking for my next opportunity to utilize my expertise which spans the full spectrum of marketing, including lifecycle, digital, content, and product marketing.


Professional area



Education

09/2005 - 05/2009 Bachelor of Science @ Boston University

Experience

07/2021 - 03/2023 Marketing Director @ Titan (Formerly Flock)

• Built the overall Titan consumer brand by implementing brand guidelines, generating the “wow” factor at events, crafting website copy to tell a story, and directing the design of crucial brand assets such as videos, digital ads, and other collateral
• Elevated Titan as a category leader within the domains industry through PR, events, digital ads, and email campaigns, and nurtured them through the funnel as potential strategic partners which lead to the activation of more than 1 million mailboxes
• Boosted organic and brand traffic by 50% through strategic third-party Youtube collaborations and PR
• Grew Titan’s reputation as the highest-rated email platform on G2, moving in rankings from #12 best email service to #5 within two months, and adding more than 500 positive reviews across third-party review sites
• Raised awareness of Titan’s new features to 75% of eligible active Titan users through newsletters, lifecycle
emails, and in-app notifications
• Increased Titan’s blog traffic by 150% through strategic keyword research and SEO-optimized blog posts
• Gained domain authority through content collaboration and link building to increase website referral
traffic by 300%
• Conducted robust competitor research and user interviews to understand industry landscape and inform
planning for content strategy

07/2020 - 07/2021 Associate Marketing Director @ Flock

• Optimized the Flock customer lifecycle through creative onboarding emails and in-app notifications
• Increased MQLs by 50% and lead-to-meeting rate by 150% by implementing and optimizing a website
chatbot
• Accelerated blog traffic week over week by publishing 3 strategic and relevant posts per week
• Skyrocketed brand awareness by re-purposing top blog posts for PR pitches
• Increased time on site by 200% by conducting user research to create an SEO-optimized website
• Conducted robust competitor research and user interviews to understand industry landscape and inform
planning for content strategy

07/2019 - 07/2020 Senior Marketing Manager @ Flock

• Spearheaded the implementation of multi-department paywall experiment to increase monetization
• Overhauled the app’s onboarding flow to escalate user activation
• Boosted user retention through implementation of in-app notifications

05/2016 - 07/2019 Senior Marketing Manager @ Alignable

• Contributed to growth of network of business owners from 100,000 to more than 3 million at the time of departure
• Created and distributed targeted content to help members find answers to their questions and showcase expertise in their industry
• Responsible for driving productive user logins to increase engagement and user success, leading to growth of product

02/2014 - 07/2016 Marketing & Business Development Manager @ Unii

• Developed and managed associate staff
• Built partnerships with student organizations and on-campus brand ambassadors
• Utilized campus resources to launch growth experiments to accelerate app signups


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