Self-motivated and collaborative business development and partner marketing manager with 6+ years of experience managing partners, go-to-market strategy and content/brand partnerships at high-growth music-tech and consumer social startups. Own relationships and maximize value with key external stakeholders including artists, content creators, brand partners and accounts.
● Manage content creator partnerships life cycle including sourcing, outreach, negotiation, contract implementation, content delivery and quality, report and analysis growing app from 0 to 70K+ users in 2 months, charting #23 in App Store
● Coordinate XFN with product, engineering, marketing and finance on product roadmap, positioning, and launch
● Demonstrate product expertise and educate creators on best practices to help them accelerate growth and ensure creator deliverables meet business expectations
● Responsible for identifying, developing and managing a roster with 15+ frontline artists
● Led all communications and deal negotiations with artists and their representatives
● Collaborated cross-functionally to identify and increase brand partnership opportunities such as Netflix, Complex, Fenty Beauty, NBA 2K, MLB by 72% through pitching, live performances and sync placements
● Owned and managed digital partner accounts and relationships with Apple Music, Amazon Music, YouTube Music, TIDAL, SoundCloud, Pandora, and Deezer in both the US and EU
● Tracked and shared DSP and enterprise clients data use of music such as playlist covers, video content series, and social media posts, increasing streaming revenue by 31% YoY
● Wrote copy for DSP bios, one-sheets and created artist marketing pitches for advertising campaign placements with clients such as NBA, NFL, and New Balance
● Produced creative assets and social media content for Nas’ NASIR album merchandise campaign which generated a 144% sales increase
● Assisted in communications strategy announcing Sony Music and Warner Music licensing deals
● Developed and published educational information such as best practices, press releases, newsletters and internal communications playbook
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Resourceful Engineering Program professional with a strong emphasis on cloud security and integration. Proven experience in building and nurturing stakeholder relationships, leading diverse projects, and driving solutions that exceed client expectations.
In my first 3 months at Dupont Practice Management, I developed a system to take insurance claims rejections down from 151 to less than 15. This was sustainable and rejection numbers remain below 15 currently.
