Account Based Marketing Manager

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

Hi! I work for Losant, an IoT platform company. I am the bridge between sales and marketing. I manage our ABM campaigns. My favorite tools to make my day easier are 6sense, Hubspot, & Paperflite.


Professional area



Education

2010/2014 Bachelors @ University of Kentucky

Experience

2022/current Sales Enablement & Revenue Generation Manager @ Losant

As a Sales Enablement Manager at Losant, I play a pivotal role in supporting our dynamic Sales Team through various administrative functions during the B2B sales process. This high- visibility position requires a client-centric focus and a demonstrated history of achieving exceptional client satisfaction. My responsibilities encompass providing comprehensive training, valuable content, efficient processes, best practices, and essential tools to empower our salespeople throughout the buyer’s journey. I work collaboratively with sales, marketing, partners, and key stakeholders, fostering a unified approach that increases sales results and enhances overall productivity.

2020/2022 Business Development Rep @ Losant

Serves as Business Development Representative responsible for developing and executing high-impact development strategies to exceed performance goals for the company. Tasked with creating plans, playbooks, and strategy for outbound outreach purposes. Utilizes a combination of inbound and outbound sales and marketing to identify and contact new prospects and reports results on a weekly basis to the CEO. Leverages HubSpot, ZoomInfo & LinkedIn Sales Navigator to connect reps with Fortune 1000 companies.
Created 10+ new sequences for outreach to cold contacts and developed an account-based marketing (ABM) campaign

2019/2020 Sales Operations Specialist @ Losant

Provided leadership as Sales Operations Specialist responsible for cleaning and creating processes, workflows, and related reports within CRM and communicating sales numbers to the CEO (including deal status, closed deals, and new opportunities). Planned and coordinated events for the sales team to meet with customers and prospects at CES. Maintained responsibility for managing all inbound leads through to close. Executed software purchasing decisions for the team and guided the team through the onboarding process.

2017/2019 Account Manager @ Associated Premium Corporation

Serves as Account Manager responsible for driving new sales opportunities through relationship management, social media marketing, tradeshows, and direct mailings. Collaborates with clients to develop strategies and action plans for building brands through use of promotional products and resources. Performs needs assessments and identifies appropriate promotional products to meet customer needs. Meets with accounts to communicate pricing options, promotional solutions, and address any concerns.


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