Performance Marketing Specialist

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
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About me

I have planned, briefed, executed, and reported on paid marketing campaigns on both the brand-side and agency-side. I am always on the hunt for the most efficient and effective way to launch a campaign through cross-channel collaboration. I am passionate about working with E-Commerce brands in the outdoor and footwear industries.

Professional area


2014 - 2018 Bachelor of Arts, Communication @ University of San Diego

Minor in Marketing


June 2018 - January 2019 Media Intern @ Pollinate

– Trafficked and optimized digital campaigns in Facebook Ad Manager and Google Campaign Manager to match campaign strategy and KPI goals.
– Created detailed campaign reports by compiling and assessing data from reporting software and providing mindful media recommendations.
– Participated in publisher meetings to relay current client performance, discuss future collaboration opportunities, and negotiate placements and prices.
– Primary clients: Danner Boots, New Seasons Market

February 2019 - November 2020 Media Coordinator @ Pollinate

– Managed the media buying and planning process by listening to client needs, creating RFPs, negotiating, presenting plans and revising as necessary.
– Provided rationalized media points of view, recommendations and optimization suggestions to improve campaign performance.
– Worked with internal and external partners and clients to define KPIs, tracking methodologies and depth of reporting.
– Primary clients: New Seasons Market, Feast Portland, Danner Boots

December 2020 - January 2022 Media Planner @ Pollinate

– Created and managed full campaigns while exploring different media types, channels, and publishers.
– Presented recommendations, reports, and any additional necessary materials to internal and external teams.
– Maintained healthy relationships with clients and vendors by being positive, approachable, and responsive.
– Primary clients: Danner Boots, LaCrosse Footwear

January 2022 - May 2022 Senior Media Planner @ Horizon Media

– Planned and activated multiple digital campaigns simultaneously, balancing a mixture of internal and client demands while staying on track for various deadlines.
– Primary client: Paramount+

June 2022 - July 2023 Performance Marketing Specialist @ KEEN Footwear

– Executed and monitored established performance marketing strategies through channels such as paid social, display media, native ads, mobile rich media, podcast, print, affiliate, OLV/OTT/CTV, etc.
– Communicated between internal departments and external parties to support successful paid media campaigns and creative needs
– Provided campaign updates to management, providers, and partners
– Reported on KPIs
– Participated in campaign testing and monitor overall performance to help identify best practices

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