I have planned, briefed, executed, and reported on paid marketing campaigns on both the brand-side and agency-side. I am always on the hunt for the most efficient and effective way to launch a campaign through cross-channel collaboration. I am passionate about working with E-Commerce brands in the outdoor and footwear industries.
Minor in Marketing
– Trafficked and optimized digital campaigns in Facebook Ad Manager and Google Campaign Manager to match campaign strategy and KPI goals.
– Created detailed campaign reports by compiling and assessing data from reporting software and providing mindful media recommendations.
– Participated in publisher meetings to relay current client performance, discuss future collaboration opportunities, and negotiate placements and prices.
– Primary clients: Danner Boots, New Seasons Market
– Managed the media buying and planning process by listening to client needs, creating RFPs, negotiating, presenting plans and revising as necessary.
– Provided rationalized media points of view, recommendations and optimization suggestions to improve campaign performance.
– Worked with internal and external partners and clients to define KPIs, tracking methodologies and depth of reporting.
– Primary clients: New Seasons Market, Feast Portland, Danner Boots
– Created and managed full campaigns while exploring different media types, channels, and publishers.
– Presented recommendations, reports, and any additional necessary materials to internal and external teams.
– Maintained healthy relationships with clients and vendors by being positive, approachable, and responsive.
– Primary clients: Danner Boots, LaCrosse Footwear
– Planned and activated multiple digital campaigns simultaneously, balancing a mixture of internal and client demands while staying on track for various deadlines.
– Primary client: Paramount+
– Executed and monitored established performance marketing strategies through channels such as paid social, display media, native ads, mobile rich media, podcast, print, affiliate, OLV/OTT/CTV, etc.
– Communicated between internal departments and external parties to support successful paid media campaigns and creative needs
– Provided campaign updates to management, providers, and partners
– Reported on KPIs
– Participated in campaign testing and monitor overall performance to help identify best practices
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
