Marketing Specialist

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
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About me

A results-driven marketer who has experience in sales enablement, product management, and integrated marketing communications. Passionate team member who is adaptable, and willing to learn. Work experience in the medical device industry.

Professional area


August 2017 - May 2021 B.S. in Marketing @ Indiana University - Kelley School of Business

Minor in Digital and Social Media Business


March 2022 Marketing Specialist - Vital Signs Monitoring @ BAXTER INTERNATIONAL

– Conducted comprehensive regulatory impact analysis for 60 countries across 3 global regions, identification of 4 growth opportunities
– Developed and implemented a digital sales curriculum to enhance competitive IT selling skills for a sales team of over 200 members
– Presented key findings from 10 customers and 30 service requests to inform features and workflows to be included in software update

June 2021 - March 2022 Marketing Specialist, Health Economics and Outcomes Research @ HILLROM

– Launched 3 digital clinical tools through sales training webinars, achieving a 33% adoption rate
– Executed promotion strategy for an economics publication, resulting in the article attaining the 99th percentile in traffic and 12 citations
– Identified and addressed evidence gaps in a competitor’s digital savings tools, educating sales teams on inflated savings by 50%
– Analyzed website content effectiveness using Google Analytics, improved user experience resulting in 300 additional pageviews
– Generated a 25% increase in leads through a distributor partnership, initiating customer group webinars and targeted email campaigns

May 2020 - August 2020 Global Marketing Intern - Dispatch Software @ Motorola Solutions

– Streamlined and standardized marketing material release protocols for 100 sales team members
– Conducted competitor analysis and segmentation research to support the successful launch of 3 new products
– Directed communications effort for a global software update, engaging 400 sales representatives through data sheets and presentations

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