A results-driven marketer who has experience in sales enablement, product management, and integrated marketing communications. Passionate team member who is adaptable, and willing to learn. Work experience in the medical device industry.
Minor in Digital and Social Media Business
– Conducted comprehensive regulatory impact analysis for 60 countries across 3 global regions, identification of 4 growth opportunities
– Developed and implemented a digital sales curriculum to enhance competitive IT selling skills for a sales team of over 200 members
– Presented key findings from 10 customers and 30 service requests to inform features and workflows to be included in software update
– Launched 3 digital clinical tools through sales training webinars, achieving a 33% adoption rate
– Executed promotion strategy for an economics publication, resulting in the article attaining the 99th percentile in traffic and 12 citations
– Identified and addressed evidence gaps in a competitor’s digital savings tools, educating sales teams on inflated savings by 50%
– Analyzed website content effectiveness using Google Analytics, improved user experience resulting in 300 additional pageviews
– Generated a 25% increase in leads through a distributor partnership, initiating customer group webinars and targeted email campaigns
– Streamlined and standardized marketing material release protocols for 100 sales team members
– Conducted competitor analysis and segmentation research to support the successful launch of 3 new products
– Directed communications effort for a global software update, engaging 400 sales representatives through data sheets and presentations
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
