I’m a creative based in Los Angeles. I am used to wearing multiple hats at a time. I have analytical skills from my marketing and merchandising experience as well as creative experience from my social media marketing positions.
Fashion Marketing and Management
Psychology with a minor in French
β’ Create + report on social channel + marketing KPI
analytics
β’ Community social management
β’ Manage calendar to facilitate launches + campaigns
β’ Influencer outreach + partnership management
β’ Content creation + copywriting for social media + website
β’ Create influencer briefs with copy + product knowledge
β’ Partner with producers for seamless content creation + photoshoots
β’ Run daily, weekly, seasonal, and hindsight omnichannel selling reports on ERP + Shopify to analyze data between Planning +
Merchandising to hit targets
β’ Create Amazon store assortment + liase with contractors to create storefront
β’ Review inventory levels + place replenishment orders
β’ Coordinate + order sample dye plan for ecommerce,
marketing and wholesale lines
β’ Manage product knowledge information + create copy
β’ Utilize Vantage Point + Blue Cherry for season set up, style management, and sales reporting
β’ Liase between Merchandising, Ecommerce, Planning, Sales, and Design to execute each season seamlessly and on time
β’ Cost line + maintain target margin
β’ Manage exclusive styles + collaborations
β’ Production management for a campaign with Gloria Steinem that benefitted Black Voters Matter, Voto Latino, + March On
β’ Maintain line sheets + recolor with graphic design expertise
β’ Merchandise digital line sheets on Joor database
β’ Attend trade shows and client appointments
β’ Conduct seasonal trend research