Marketing Analyst

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English, Spanish
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About me

Hi! I’m a student at Northeastern University pursuing a Bachelor of Science in Business Administration with concentrations in Finance and Marketing Analytics. I am graduating in December of 2023 and am actively looking for full-time positions in analytics. I have a proven track record of making data-driven decisions, being a quick learner, and thriving in fast-paced environments.




Education

9/2019 - 12/2023 Bachelor of Science in Business Administration with Concentrations in Marketing Analytics and Finance @ Northeastern University

Awards and Activities: Dean’s List (Fall 2020, Spring 2022, Spring 2023), Intramural Basketball and Flag Football
Relevant Courses: Marketing Analytics, Financial Data Analytics, Marketing Management, Marketing Research, Programming with Data


Experience

06/2022 - Present Marketing Strategy & Operations Co-op @ DraftKings

– Built dashboards to display creative efficiency measures and legal ticket error rates. Reported these statistics to the MSO team, driving creative efficiency to increase by 27% and legal ticket error rates to drop by 20% from Q1 to Q2 2023
– Owned creative coordination of 20% of DraftKings marketing campaigns since my start across multiple different verticals and products, delivering assets to stakeholders that are tailored to sporting events and new state launches
– Self-taught Tableau skills necessary to build out a dashboard used to track app rankings and Google search volume against sporting events, used to understand better how these metrics fluctuate and set goals
– Shared digital competitor ad pulls on a monthly cadence across all products to give the entire marketing team insights into competitorsโ€™ campaigns and stay in line with trends in the market

07/2021 - 01/2022 Customer Success Co-op @ Toast, Inc.

– Completed Net Promoter Score (NPS) analysis for Toast’s top 25% customer base. Delivered trends and recommendations to team leadership on a quarterly basis
– Generated $61,000 in annual recurring revenue (ARR) via customer upsells
– Collected key product feature requests from Toast users and delivered the results to Product Leadership to strategically prioritize Toast’s product roadmap
– Partnered with customer success managers to aid in increasing overall team efficiency by overseeing account management-related tasks in Salesforce (upsells, downsells, data pulls, mail merge)
– Engaged in a culture-centric team to bolster the strength of our team

06/2020 - 08/2020 Sales Intern @ Pangea.app

– Generated meetings with potential customers through prospecting and email outreach to over 15,000 companies
– Contributed ideas in sales-team meetings to increase the effectiveness of sales procedures


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