I apply my 10+ years of industry experience and passion for naming and branding to create compelling and memorable identities for clients across various sectors. I have a keen eye for brand positioning and differentiation, and I enjoy developing custom strategies and messages that reflect the personality, culture, and goals of each client.
I have worked with some of the world’s most recognizable brands, such as Samsung, Amazon, JPMorgan Chase & Co., and Target, as well as innovative startups and social enterprises. I take pride in delivering high-quality work that meets the expectations and needs of my clients, and I collaborate closely with them throughout the creative process. I also have a background in artistic programming for a major music non-profit, which gives me a unique perspective and appreciation for the power of storytelling and expression.
Rewarded highest departmental GPA in 2012
Copy Director at 95.5 WBRU
• Develop and pitch creative work, with a focus on company and product names, for clients ranging from seed-stage startups to Fortune 100 companies. Create custom positioning and messaging strategies for companies to build, grow, or adapt to changing environments. Evaluate brand architectures for companies with complex product offerings.
• Account management — interface directly with clients throughout an iterative and deadline-driven process. Educate clients on branding principles and creative decision-making / best practices. Tailor project objectives based on competitive research and strategic positioning. Manage multiple accounts at a time, including the long-term account with Samsung’s Global Brand Marketing Group.
• Project leadership — brief internal team on key project objectives and creative direction. Evaluate team submissions, provide feedback, and craft customized client presentations. Engage external partners (e.g. design studios) to aid in brand development where needed.
• Aid in sourcing new branding opportunities and pitching studio capabilities to potential clients
• Select clients: Alphabet, Amazon, Rippling, NBCUniversal, Meta, JPMorgan Chase & Co., Foresite Labs
• Responsible for scheduling music & events that were presented and produced by SFJAZZ, a 501(c)(3) non-profit focused on honoring jazz via entertainment and education. Partnered with senior leadership to co-produce artistic programming content.
• Booked artistic talent for the Joe Henderson Lab stage and three summer concert series. Worked directly with talent agents and managers to negotiate performance fees and contract terms. Tracked end-to-end booking process including document execution and payments.
• Tracked and reported media coverage for various clients including Restoration Hardware, Kartell,
Bernhardt Design and other lifestyle & design-based companies according to their specifications
• Maintained database of press contacts for distribution of press releases and other client-related news; reported on happenings in the design world via Camron social media outlets
• Built upon existing relationships with local and national media outlets in order to promote concerts; archived press coverage for each show
• Employed social media tools and maintained venue websites, photo galleries, etc.
• Answered phone calls from the general public and ticket buyers; assisted with Will Call on-site at various venues and festivals
I want to be a writer or help people by bringing their writing into the world. I want to be the kind of person that helps people with the information that I have given them.
I am a dynamic and results-oriented professional with a strong background in project management, client success, and technical analysis. Holding a Bachelor of Arts and Science from the University of Ottawa.
I am a native Brazilian portuguese speaker, I am currently volunteering for TED Educational, working with translation, transcription and subtitling, I have done translation work with local businesses, which have greatly increased my skills as a translator.
My excellent attention to detail and strong spelling and grammar knowledge combine to make me a terrific candidate. Additionally I have a Master’s Degree in Education and have almost 30 years of experience teaching English Language Arts and writing.
I love to put my heart and strength into everything I do. I believe in growing as well as learning to not only be a better me, but to do great things with the life that I’m blessed with.
