I possess extensive experience and a diverse skill set in content creation and marketing. I have successfully crafted written content for various audiences, both internal and external, encompassing articles, newsletters, annual reports, and emails, reaching an impressive audience of over 80,000 individuals.
My ability to strategize and execute multifaceted campaigns has played a pivotal role in reinforcing our organization’s mission. Additionally, I have demonstrated proficiency in digital marketing by producing engaging content across platforms such as the UMR website, Instagram, Twitter, TikTok, LinkedIn, and Facebook, which resulted in a remarkable 1617% increase in total followers across all these channels.
Furthermore, my contribution extends to financial success, as I consistently launch monthly marketing campaigns that yield revenues exceeding $500,000. My responsibilities also encompass generating comprehensive reports on a quarterly and annual basis, tracking marketing analytics, creating social media calendars, and actively participating in donor relations.
In managing our creative partnerships, I have overseen collaborations with contractors for social media and website content. Simultaneously, I have fostered and maintained beneficial relationships with social media influencers, harnessing their reach to enhance our brand.
Moreover, I have taken on a leadership role within the team by onboarding, training, and directly supervising new staff members and interns, instilling marketing protocols and social media guidelines to ensure a cohesive and effective marketing strategy.