Digital Marketing Manager

Rate, USD
$55 / hour
Work schedule
Full Time,
Language skills
English
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About me

Passionate and innovative team player driven by a love for excellent and groundbreaking ideas. I thrive in dynamic environments, thinking outside the box to foster collaboration and push boundaries. My goal is to bring a unique blend of creativity, adaptability, and a hunger for innovation to contribute to an outstanding team. Let’s embark on a journey of continuous growth and achievement together.


Professional area



Education

2015- 2017 MS in Management @ Stevens Institute of Technology
2005-2009 BS in Marketing @ University of South Florida

Experience

2018- Present Digital Marketing Manager/ Decor Manager @ Arc Cardinal

In conjunction with my Decor Manager responsibilities, I develop and execute comprehensive digital marketing strategies to enhance our online presence and drive business growth. I analyze data for optimization and collaborate with teams to align initiatives with our overall goals. By leveraging my expertise in tools and platforms, I generate leads, increase website traffic, and improve conversion rates. I proactively monitor industry trends, ensuring a positive brand image and an engaged customer base. With a focus on maximizing ROI, I play a key role in elevating our company’s digital presence and driving success in the competitive manufacturing industry. While in this position web traffic has increased by 40% YOY. Played a key role in implementing a new sampling project processed through the website. Currently 30% over budget in sales for Custom Deco responsibilities.

2019-2021 Decor Manager @ Arc Cardinal

As a Custom Decorating Decor Manager at a manufacturing company, I held a crucial role in overseeing the custom decorating operations and managing the communications between factories and the food service division. My responsibilities included coordinating and executing custom decorating projects for various products, ensuring that they met the specific requirements and design standards set by clients. I collaborated closely with clients and internal stakeholders to gather project specifications, provide design recommendations, and ensure timely project completion. By effectively managing resources, ensuring quality control, and fostering a creative and collaborative environment, I played a vital role in delivering exceptional custom decorating solutions to clients. Consistently achieved 20% over budget YOY.

2018-2019 Graphic Artist @ Arc Cardinal

Creating visually compelling designs that effectively represented the brand’s products and messages. Graphics for brochures, packaging, labels, and advertisements were developed using my artistic skills and technical expertise. Working closely with cross-functional teams, including marketing and product development, I ensured alignment with brand guidelines. As a graphic designer, I consistently delivered quality and innovative graphic solutions by staying updated on industry trends.

2015-2017 Business Development Specialist @ MCG: Market Connect Group

Supported the business development of a third-party retail merchandising service by sourcing new business leads and exceeding the set goal by 15%. Designed all email marketing campaigns via MailChimp. Additionally, I improved the usage and senior buy-in for the Salesforce CRM database by 200%, and became the system administrator for Salesforce within three months of my start date. Conducted outbound outreach to cold, warm, and hot leads, attended trade shows to source potential leads, and engaged in solution-based conversations to influence customers to learn more about services and ultimately secure appointments.


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