Between my past roles as Marketing Manager and two years of Regional Director experience at Sameday Health, I have accumulated experience to tackle any challenge thrown my way. After a year and a half working as the D.C. Marketing Representative for Universal Music Group, I have fostered a healthy curiosity and understanding of the marketing world, including events, social media marketing, brand development, influencer accumulation, and A&R. I continued accumulating various industry expertise and providing social media strategy through my internship at Songbyrd Music House, marketing and booking in-house shows.
There, I worked closely with the marketing manager in order to create high impact marketing/social media campaigns for various touring musical artists, as well as develop, schedule, and monitor content across platforms. I graduated from George Washington University, with degrees in both music and communications, and then, was Regional Director for Housecalls for Sameday Health, where I lead a team of 56 employees to provide at-home medical care for the region. In this role, I also have heavy experience in B2B sales, and CRM tools. This provided significant operations, sales, leadership experience. My most
recent role as Marketing Manager for Parker&Ace gave me the opportunity to put all of these experiences together to develop, launch, and establish Parker&Ace as a household name in veterinary health. I am fluent in English and Arabic, and proficient in Spanish.
Double Major; Communications, Music
Facilitated growth and increased brand awareness by working with sales team
to build and maintain key business relationships.
Organized weekly events to establish community relationships and maximize
Increased revenue by designing and enacting marketing strategies within
budget parameters, as well as studying key consumer and market data.
Created and provided marketing material to meet business needs.
Coordinated marketing campaigns, monitoring accuracy, execution and
Responsible for staffing, invoicing, and overseeing over 10,000 on-site health
and wellness events in the DC metropolitan area
Spearheaded the launch the Regional Housecall Service, including hiring and
training medical personnel, creating Standards of Procedure, marketing
service offerings, establishing relationships with local establishments
Scaling-up the Regional Housecall Service model at a sustainable rate, while
maintaining quality of experience for individual clients
Closed sales and coordinated logistics for all D.C., Maryland, and Virginia
bulk testing and wellness services
Carried out responsibilities including but not limited to negotiation, staffing,
and invoicing of all regional sales
Applied for and procured COVID19-vaccine allotments through Fairfax and
Built out an efficient and safe drive through vaccination space that could
handle up to 800 people a day, including post vaccine monitoring
Oversaw the hiring, training, and implementation of vaccine trained