Brand, Content, and Talent Strategist

Rate, USD
$50 / hour
Work schedule
Language skills
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About me

I’m a senior level marketing pro that specializes in creating “thumb-stopping” campaigns. Whether it be working with talent and influencers or curating disruptive brand content around event tentpoles, digital storytelling is my forte.
I have experience on the client-side, agency side, as well as talent side, giving me a niche POV on how to deliver work that speaks to all parties. I’ve led creative ideation on new innovations as well as driven success KPIs through pragmatic management.

My work spans the entertainment, spirits, fashion, and beauty industries and I’ve created strategies for major cultural tentpoles including All- Star Weekend, Superbowl, Fashion Week, BeautyCon, ComplexCon, and more.
Give me an objective and I will give you a rollout breeding results.

Professional area


2009-2013 Bachelors in Communication @ Rutgers University


2023 Senior Talent Lead @ Essence Magazine

Contract Role Specifically for Essence Fest
– Talent Lead on Essence Festival of Culture
– Co-lead on communications with influencers and celebrity talent ranging from 15K followers – 20 Million
– Lead on talent pre & post event communications and social media pushes
– Run of show and programming planning for onsite production
– Casting, contract negotiation, and providing talent relations to over 30 talent acts
– Manage talent budgets for performers and panelists
– Onsite lead bridging talent and PR

2022-2023 Account Director @ Ogilvy

– Lead a team of 15+ across all functions relating to social on Sprite and Fanta:creative, strategy, community management, account, and analytics
– Lead client communications with The Coca Cola Company
– Lead creative team in talent and social ideation
– Ogilvy lead in all IATs and primary contact for social media partners

2022 Senior Social Media Associate @ Bed Bath & Beyond

Contract Role
– Implement new social media playbook
– Create new & improved structure and function of social media team
– Lead creative team in content ideation
– Lead agencies on influencer campaigns
– Created top 3 performing Tik Tok in brand history
– Drove most clickthroughs YTD on IG Stories in social

2022 Marketing Consultant @ Lobos Tequila

Contract Role
-Created a 90-day lift off plan to support new marketing team transition
– Managed 20 events per month across 3 key markets (LA, NYC, & MIA)
– Managed agency output including PR, Event, Production & Digital
– Created Influencer Seeding lists/social amplification strategies
– Support CMO in agency management, routine recaps, & budgeting

2020-2022 Director Of Culture, Community, and Casting @ Day One Agency

– Led casting strategy for American Express talent & Influencer program
– Internally leading the development of the cultural insights team
– Led talent negotiations, execution, and creative output for influencer
– Launched Nike Yoga social media channel via Influencer
– Lead, mentor, and manage team of 5 + onboard new talent

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