I’m a senior level marketing pro that specializes in creating “thumb-stopping” campaigns. Whether it be working with talent and influencers or curating disruptive brand content around event tentpoles, digital storytelling is my forte.
I have experience on the client-side, agency side, as well as talent side, giving me a niche POV on how to deliver work that speaks to all parties. I’ve led creative ideation on new innovations as well as driven success KPIs through pragmatic management.
My work spans the entertainment, spirits, fashion, and beauty industries and I’ve created strategies for major cultural tentpoles including All- Star Weekend, Superbowl, Fashion Week, BeautyCon, ComplexCon, and more.
Give me an objective and I will give you a rollout breeding results.
Contract Role Specifically for Essence Fest
– Talent Lead on Essence Festival of Culture
– Co-lead on communications with influencers and celebrity talent ranging from 15K followers – 20 Million
– Lead on talent pre & post event communications and social media pushes
– Run of show and programming planning for onsite production
– Casting, contract negotiation, and providing talent relations to over 30 talent acts
– Manage talent budgets for performers and panelists
– Onsite lead bridging talent and PR
– Lead a team of 15+ across all functions relating to social on Sprite and Fanta:creative, strategy, community management, account, and analytics
– Lead client communications with The Coca Cola Company
– Lead creative team in talent and social ideation
– Ogilvy lead in all IATs and primary contact for social media partners
Contract Role
– Implement new social media playbook
– Create new & improved structure and function of social media team
– Lead creative team in content ideation
– Lead agencies on influencer campaigns
– Created top 3 performing Tik Tok in brand history
– Drove most clickthroughs YTD on IG Stories in social
Contract Role
-Created a 90-day lift off plan to support new marketing team transition
– Managed 20 events per month across 3 key markets (LA, NYC, & MIA)
– Managed agency output including PR, Event, Production & Digital
– Created Influencer Seeding lists/social amplification strategies
– Support CMO in agency management, routine recaps, & budgeting
– Led casting strategy for American Express talent & Influencer program
– Internally leading the development of the cultural insights team
– Led talent negotiations, execution, and creative output for influencer
– Launched Nike Yoga social media channel via Influencer
– Lead, mentor, and manage team of 5 + onboard new talent
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
As a team-centric C-level executive with a focus on sales and business development, I have a 15-year track record of leading organizations toward achieving unprecedented success, dramatically expanding market presence in competitive segments, and positioning organizations for long-term, sustainable gains.
Experienced mid-level professional with experience mainly in the pharmaceutical industry, specializing in marketing, operations, communications and project management. I am passionate about delivering innovative solutions that enhance customer engagement and satisfaction, while driving business growth and efficiency.
