Experienced and versatile marketing professional with a passion for technology, the voice of the customer, and connecting excellent products and solutions to the users whose lives they can change. Track record of delivering results under pressure, thriving in ambiguity, and driving business growth through data-based innovation.
Major in Marketing
Minor in African and African American Diaspora Studies
Certificate in Business and Public Policy
Foster relationships with C-suite executives at 800+ new and existing Enterprise accounts to drive customer engagement, resulting in a 350% increase in greenfield territory penetration.
Exceed sales quota for opportunities and revenue including $10M+ in pipeline generated over the past 4 fiscal quarters.
Lead cross-functional campaign development sessions with Marketing, Strategy, and Sales departments, creating 6 new campaigns and 9 new event, social media, and demo outreach strategies.
Generated 150+ opportunities at new and existing accounts through outbound and inbound email, calling, and LinkedIn campaigns.
Created, optimized, and executed outbound multi-channel campaigns resulting in $15M+ pipeline generation over 2 fiscal years.
Led the BDR team in opportunities and pipeline generation by creating and sharing new sales campaigns based on free trials and new products.
Managed $25,000 monthly PPC campaign budget by distributing spend on a daily basis across search engines and online travel agencies in 26 geographical markets.
Utilized comprehensive customer, web, and market data analysis to enhance digital marketing campaigns and optimize communication strategies.
Developed and executed communication strategies through copywriting, web design, and graphic design across 4 platforms to build direct relationships throughout customer lifecycle.
Drove digital strategy for 4 client brands by conducting competitor analysis and market research, reimagining visual identity, and crafting impactful social media and blog content.
Enhanced website SEO by selecting, implementing, and monitoring relevant keywords, resulting in improved search rankings.
Informed data-driven decision-making by conducting thorough web performance reporting and ROI analysis of marketing campaigns, driving actionable insights to enhance campaign effectiveness and optimize resource allocation.
Coordinated a dynamic content calendar and produced compelling blog articles and social media posts across LinkedIn, Instagram, Pinterest, and Twitter.
Generated and updated product info and imagery, company biography, and industry news on website, ensuring accurate and up-to-date representation of offerings and relevant industry developments.
Championed comprehensive website redesign and SEO optimization initiative for the flagship brand website, encompassing strategic reorganization, impactful copywriting, and innovative design enhancements to elevate user experience and maximize online visibility.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
