Content Marketer & Copywriter

Rate, USD
Not specified
Work schedule
Full Time, Contract,
Language skills
English
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About me

Hi, I’m Kaitlyn! I am a content marketer, copywriter, and digital marketing expert passionate about creating beautiful experiences. I help companies use their voice to create impactful and effective content. I’ve worked across various industries and love expanding my horizons through projects that foster genuine connections and a sense of community.


Professional area



Education

Graduated December 2017 Bachelor of Science - Marketing, Digital and Integrated Marketing Communications @ Arizona State Universtiy

Experience

May 2023 - Present Freelance Copywriter @ Nfinite

Copywriter for a SaaS organization specializing in 3D technology and visual image creation. Wrote SEO-optimized blog posts, articles, and bylines. Produced social media copy and ad copy for LinkedIn to align with content goals.

February 2023 - Present Freelance Marketing Manager @ The Epic Wedding

Responsible for all aspects of visual and written content development.
– Implemented complete marketing strategy across all social media platforms, Google Ads, Meta Ads, and company web pages.
– Enhanced online presence by crafting SEO-friendly copy and visuals for brand website and landing pages.
– Conceptualized and executed brand guidelines through visual content generation to ensure consistency across brand channels.

April 2022 - August 2022 Marketing Coordinator @ Orbit

Led content marketing initiatives for a SaaS startup organization focused on building community to generate business growth. Enhanced marketing skills in a fast-paced tech/Developer Relations (DevRel) environment.
– Initiated and executed content strategy for social media channels to drive seamless brand presence.
– Composed email newsletters, reaching 10,000+ subscribers with effective campaigns helping to generate leads and engagement.
– Produced thought-leadership content, including SEO-optimized blog posts, social media posts, and customer success stories,
to support product marketing and sales initiatives.
– Coordinated scheduling and composition of promotional materials for the company’s first user conference event attended by
5,000+ users.
– Formulated and maintained a marketing schedule outlining upcoming content releases and product updates.

April 2021 - March 2022 Marketing & Customer Service Coordinator @ Design Works Gaming

Coordinated the conceptualization, creation, and organization of marketing content through copywriting, email marketing, collaboration to produce visual content, and management of social media channels and content calendars.
– Generated 16+ pieces of daily content for a combined audience of 320K+ social media followers and executed email campaigns for 3 high-volume audiences.
– Prepared internal reports analyzing marketing and customer service effectiveness.

May 2019 - June 2020 English as a Foreign Language Instructor @ Reading Star Institute (Gwangju, South Korea)

Directed classrooms of up to 15 students ranging in age from 6 years old to 17 years old. Edited written work and wrote content for exams, workbooks, and writing samples published for the institute. Aided in training newly hired instructors. Facilitated project-based learning classes to highlight and teach current events and their impact on society.


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