With over 9 years of marketing leadership experience, I specialize in strategic content creation and trend-focused marketing, consistently achieving goals through high-energy team leadership. Proficient in result analysis, strategy iteration, and fostering growth, I possess a deep understanding of social media and influencer dynamics, translating into a track record of driving sales growth, securing philanthropic funding, and elevating brand awareness. My skills extend to crafting tailored technical assistance programs and executing successful fundraising campaigns. I excel in managing dynamic social media and email marketing efforts for effective audience engagement. I am a creative, results-driven leader adept at building and nurturing communities, making me a valuable asset in achieving your goals.
BA in Mass Communications and Mass Media
Spearheaded the development of 30+ customized technical assistance programs, harmonizing marketing content with business development needs.
Led the strategic planning and execution of brand campaigns, resulting in the distribution of $320,000 in small business support loans and $1.7 million in grants through government and banking collaborations.
Demonstrated expertise in formulating comprehensive brand strategies to effectively communicate the organization’s mission to donors, partners, and clients.
Proficiently crafted captivating brand messaging that deeply resonates with target audiences.
Produced compelling content highlighting the organization’s mission, client achievements, and program outcomes.
Identified and optimized marketing channels and target segments to align with inbound content marketing objectives
Skillfully orchestrated the mobilization of a thriving 20,000-member community, employing strategic social media engagement tactics to foster meaningful connections
Achieved remarkable fundraising success, securing $25,000, including an impressive $10,000 within just 5 days, through the recruitment of over 500 community donors
Cultivated impactful partnerships with external agencies, innovative collaborators, and influencers, reinforcing brand campaigns and initiatives with collective strength
Demonstrated adept management of content creation, donor correspondence, social interactions, and in-depth fundraising analytics
Pioneered innovative, mission-aligned fundraising strategies while cultivating a dynamic marketing culture
Strategically designed virtual parent engagement events
Formulated intervention plans to support over 100 at-risk truant students, emphasizing a proactive approach to education.
Provided support to “at-risk” students by monitoring their progress and identifying intervention services
Developed effective program communication strategies.
Contributed to intern curriculum development.
Executed successful after-school recruitment events.
Managed communication among school, students, families, and the organization.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
