Online Marketing Director

Rate, USD
Not specified
Work schedule
Full Time, Contract, Part Time,
Language skills
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About me

With over 30 years of online marketing experience, I am a seasoned and versatile executive who can help small businesses grow and succeed in the digital space.

I develop and implement online marketing strategies, campaigns, and systems that are proven to work, using my skills in SEO, PPC, video marketing, automation, content development, and lead generation. I’ve managed paid search campaigns with budgets ranging from $500 to $5 Million a month, across platforms such as Google, Facebook, Instagram, Bing, YouTube, and TikTok.

If you need someone who “owns” your marketing, or at least a part of it, I’m you guy!

Professional area


1986-1990 BSC @ University of Miami
2001-2003 MBA @ University of Miami


9/22-present Director of Marketing @ Little Red Tiger Productions - Marketing Agency

I build and manage online marketing campaigns that deliver sales, encompasses growth strategies, cutting
edge methods, creativity, and storytelling. These form the pillars of success, driven by analytical decisionmaking.
I help companies rank higher, gain traffic, engagement & trust for the brand message they want to
deliver. My most recent PPC campaigns have increased a clients conversion rate over 35% and reduce cost
per lead by 18%.

4/19-9/22 Director - Online Marketing @

Created online promotions, advertising campaigns, online lead generation activities and the overall
digital marketing plans for a fantastic Medicare provider, helping folks make sense out of health
insurance. My Campaigns delivered the company year to year sales growth of 41% with a decrease in
lead costs of 11%.
In relaunching the brand, developed a complete online marketing strategy that resulted in 313% lead
acquisition YtoY growth directly from the efforts of Paid Search, Television, and SEO visibility. The SEO
campaigns I developed resulted in a 67% increase in high-value links creating positive ranking gains in
the top 5 keywords we were targeting. This was valued at over $460 million dollars in lead flow.
I oversaw paid search campaigns across a multi-channel mix including Google Ads, Facebook,
Instagram, YouTube, and Connected TV. I managed budgets in excess of $7 Million per month.

1/14-4/19 Director of Online Advertising @ Arthur Rutenberg Homes

During my tenure at Arthur Rutenburg Homes, I managed the online strategy & implementation of their
website, Paid Search & SEO programs, gaining national attention and delivering a 40% online lead
growth within the first year while maintaining lead costs. I oversaw online marketing & Local marketing
for over 40 franchises across multiple states and established a new system for follow up funnel email
marketing and automation.

7/06-1/14 Online & New Media Marketing Director @ BBDO Worldwide - Advertising Agency

Drove client brand reputation through Paid Search, SEO & New Media. Integrated offline and digital
campaigns, marketing analytics and other related marketing channels and platforms. Build a highly
effective marketing team guiding the evolution and growth of client brands.

2/00-7/06 Online Marketing Director @ Young & Rubicam Advertising

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