Experienced E-Commerce Strategist and Brand Manager looking for a collaborative and growth-focused company. I’ve worked with start-ups to multi-million dollar businesses to optimize and grow their e-commerce and omnichannel sales while working with internal teams to delegate and collaborate. I’ve developed and led training sessions for new hires while working to improve company training and onboarding processes.
BSBA in Business Management
Manage growth strategy across a variety of categories including home & major appliances generating $50M+ in sales
Leverage data to make calculated revenue forecasts, drive pricing strategy, monitor brand trends, & strategically position companies within their competitive landscape
Collaborate with C-Suite & Company Executives on eCommerce brand strategies across multiple platforms
Develop & lead go-to-market strategies for product / category expansion across multiple eCommerce platforms
Develop creative, content, & eCommerce growth strategies for 10+ brands across the US & Canada
Build digital assortments & promotional plans to generate product / brand awareness while monitoring conversion & traffic metrics
Manage catalog, content, copywriting, operations, & advertising specialists lead brand & Amazon point of contact
Developed & led staff trainings on client relationship management, process organization, and reporting to existing & new hires
Assistant Buyer- Kitchen Electrics & Personal Care 2019- 2021
Managed marketing content, planning, & creation for the department while communicating changes to 3+ teams
Streamlined marketing & go-to-market strategy for product line expansion within Kitchen Electrics & Personal Care
Track order movement, markdown dollars, & accruals while reacting to changes & re-aligning ROF
Discover & onboard new VDF & Omni vendors to fill white space opportunities within the Personal Care department
Omni Pricing Assistant- Designer Handbags
Partnered with Buying teams to price products for stores & online business using Excel and proprietary software
Analyzed reports to build a competitive omni pricing strategy for designer handbag brands
Reacted in real-time to the competitive landscape through pricing adjustments & competition shopping
Engaged in development of proprietary PAM pricing tool for Q1 ‘21 roll out
Digital Assistant- Tactics, Handbags & Dress Accessories / Fine Jewelry
Drove traffic & new revenue for the Handbags & Dress Accessories department through multiple digital channels
Evaluated & interpreted reports to improve the Omni customer experience & present results to Sr. managing partners
Developed digital assets, email content, & vendor campaigns to reach a variety of customers and increase conversion
Hello! My name is Brandon – I’m a Customer Success professional with over 8 years of experience in customer-facing roles.
Cherise Bullock Cassell is a PMP, CSM, and ITIL-certified Information Technology (IT) Professional with 23+ years of IT experience, inclusive of 18+ years of program / project management experience. She has a history of exceeding client expectations and building solid on and offshore teams.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
I am a self-motivated, reliable and professional with editing skills and attention to detail.
