I am an adaptable business analytics student who has worked in a variety of industries including ecommerce, banking, research, and retail.
I earned my BBA in Marketing in 2022 and I am set to complete a MS in Business Analytics in May of 2024—both from the Isenberg School of Management.
Throughout my life, I have juggled the sometimes stressful demands of being a military child, transfer student, and employee all while maintaining a 4.97 Uber passenger rating.
I am excited to begin applying my education and experiences to the real world with an interest in managing and launching brand campaigns in the tech, sports apparel, and music industries
• Directed and edited videos including animated graphics while maintaining consistent branding across Tik Tok, Instagram, Facebook, and LinkedIn
• Performed data analysis and visualization in Excel to communicate the distribution of grant money filterable by zip code
• Built a dashboard using Excel that visualized social media engagement and month over month trends
• Assisted team members in ad hoc projects related to market research, brand strategy, and other marketing challenges
• Coordinated connections between key individuals, businesses, and non-profits as a form of grassroots marketing
• Created a report that identified opportunities for new products and marketing strategies for Yankee Candle brands
• Conducted two focus groups and two Qualtrics surveys which informed our final recommendations
• Identified customer painpoints and opportunities on Yankee Candle’s direct to consumer site and proposed potential solutions
• Developed new applications for existing products for foreign markets based on primary and secondary market research
• Presented insights and recommendations to relevant executive leadership within Yankee Candle
• Led a project to optimize the customer and supplier experience resulting in a 200% month over month revenue boost
• Collaborated cross functionally to improve stakeholder data coverage from 65% to over 90% for over 700 products
• Analyzed KPIs using Excel and Looker combined with data acquired from user testing to inform decision making
• Made key strategic planning decisions on behalf of merchandising team during a department wide reorganization
• Created short and long-term goals for products which were responsible for over $6,000,000 in revenue a year
I’m an energetic team player who enjoys helping people with tasks/projects to complete in a timely manner.
Hello! My name is Brandon – I’m a Customer Success professional with over 8 years of experience in customer-facing roles.
Cherise Bullock Cassell is a PMP, CSM, and ITIL-certified Information Technology (IT) Professional with 23+ years of IT experience, inclusive of 18+ years of program / project management experience. She has a history of exceeding client expectations and building solid on and offshore teams.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
