Business Analytics Graduate Student

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

I am an adaptable business analytics student who has worked in a variety of industries including ecommerce, banking, research, and retail.

I earned my BBA in Marketing in 2022 and I am set to complete a MS in Business Analytics in May of 2024—both from the Isenberg School of Management.

Throughout my life, I have juggled the sometimes stressful demands of being a military child, transfer student, and employee all while maintaining a 4.97 Uber passenger rating.

I am excited to begin applying my education and experiences to the real world with an interest in managing and launching brand campaigns in the tech, sports apparel, and music industries




Education

January 2020 - December 2022 Marketing BBA @ University of Massachusetts Amherst
January 2023 - May 2024 Master of Science in Business Analytics @ University of Massachusetts Amherst

Experience

June 2022 - August 2022 Marketing & Corporate Responsibility Intern @ PeoplesBank

• Directed and edited videos including animated graphics while maintaining consistent branding across Tik Tok, Instagram, Facebook, and LinkedIn
• Performed data analysis and visualization in Excel to communicate the distribution of grant money filterable by zip code
• Built a dashboard using Excel that visualized social media engagement and month over month trends
• Assisted team members in ad hoc projects related to market research, brand strategy, and other marketing challenges
• Coordinated connections between key individuals, businesses, and non-profits as a form of grassroots marketing

September 2021 - December 2021 Student Consultant @ Yankee Candle

• Created a report that identified opportunities for new products and marketing strategies for Yankee Candle brands
• Conducted two focus groups and two Qualtrics surveys which informed our final recommendations
• Identified customer painpoints and opportunities on Yankee Candle’s direct to consumer site and proposed potential solutions
• Developed new applications for existing products for foreign markets based on primary and secondary market research
• Presented insights and recommendations to relevant executive leadership within Yankee Candle

January 2021 - August 2021 B2B Merchandising Co-op @ Wayfair

• Led a project to optimize the customer and supplier experience resulting in a 200% month over month revenue boost
• Collaborated cross functionally to improve stakeholder data coverage from 65% to over 90% for over 700 products
• Analyzed KPIs using Excel and Looker combined with data acquired from user testing to inform decision making
• Made key strategic planning decisions on behalf of merchandising team during a department wide reorganization
• Created short and long-term goals for products which were responsible for over $6,000,000 in revenue a year


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