UX & Product Designer

United and guided a talented team of UX designers, UI Designers, Content Strategists, UX Writers, Content Designers, and User Researchers to deliver global e-commerce sites.

Developed design and content strategy with defined users in mind.

Managed, tracked, and measured all research projects utilizing a variety of methodologies to ensure business goals were being met.

Established and refined team processes and cultivated cross-departmental relationships that promoted customer-centric alignment.

Delivered UX research utilized across the global organization to inform product strategy.

Collaborated with multiple UX Research consultants and agencies to scale research.

Contributed to job architecture and levels in support of talent acquisition.

Built Vonage’s first global UX Research team and delivered insights that impacted 1M+ users for all products, including web/mobile apps, APIs, call centers and VR/AR.

Defined Vonage’s PAAS/SAAS/API UX Research strategy based on a deep concern for the user’s perspective, led to delivering customer experiences that reduced churn and increased customer acquisition, retention, revenue and LTV.

Managed, tracked, and measured all research projects utilizing a variety of methodologies to ensure business goals were being met.

Established a UX Research process, owned budget, and cultivated relationships with Product, Marketing, Engineering, Customer Success, and Sales to promote customer-centric alignment and educate the company about UX Research.
Delivered Customer Journey and Persona research utilized across the global organization to inform product strategy.

Managed multiple UX Research consultants and agencies to scale research.

Developed UX Designer and UX Research job architecture and levels for the HR team.

Led a large team of Product designers across US, UK, Israel.

Developed a Product Design strategy for a comprehensive ecosystem of B2B programmable communication products, including, web/mobile apps, APIs, call center, AR/VR technology, product marketing, and developer documentation.

Built a bridge between Marketing and Product that promoted alignment and consistency in experience and brand. Art-directed website and mobile site redesign.

Demonstrated customer centricity by introducing UX Research to the design process and partnering with other departments to create more OKR alignment.

Defined the design process and documentation that provided the necessary structure and efficiencies for a multi-timezone team to run efficiently.

Played a key role in rebranding Vonage from a 90’s VOIP company to a modern, programmable communications industry leader.

Headed a centralized Design team of UX, UI, and Visual designers responsible for Product Design, Marketing Design, and Brand Design for the PAAS organization.

Improved user experience for the complete product ecosystem including developer documentation, dev tools, customer dashboard, and websites.

Implemented and iterated a new design process, and managed design budget and in-office contract designers, interns, and documentation writers.

Launched TokBox’s first UX Research program in an effort to make the design more data-driven. This program helped increase customer retention, acquisition, revenue, and LTV while reducing churn.

Transformed the company culture to one that valued UX Design and UXR as an imperative component of the Product development process.

Designed new features and functionality into web and mobile Scribd apps improving the ebook reading experience for 80 million global users.

Collaborated closely with other teams including Product, Content, Engineering, and Marketing to deliver consistency in brand and experience.

Mentored junior designers.

Led the Scribd rebrand and documented brand guidelines.

Delivered custom brand photos by coordinating a photo shoot that included booking and directing models, stylists, and photographers.

Redesigned company website, which was later featured in Time Magazine.