With a foundation in higher education, a Masters in Communications, and a successful transition to marketing five years ago, I have cultivated a unique skill set that seamlessly integrates communication and marketing expertise. As an accomplished marketer within an agency setting, I’ve consistently delivered results while championing collaboration.
Now, I’m excited to channel my experience and skills into an in-house marketing team, where I can contribute to crafting authentic narratives and resonating with audiences on a deeper level. This transition represents the convergence of my journey, and I’m eager to bring my creativity, dedication, and strategic thinking to drive impactful strategies within an internal team.
Managed up to 13 client accounts, exceeding goals within budget, and nurturing strong client relationships.
Led cross-functional teams for seamless execution of quarterly projects, overseeing a diverse range of specialists (developers, designers, paid specialists, coordinators, strategists).
Drove innovation in SEO and CRO strategy and content creation through collaboration with internal and external stakeholders with a focus on enhancing brand visibility and engagement, increasing traffic and lead generation.
Built and maintained quarterly calendars that included projects that laddered up to larger strategic direction for each client
Leveraged data insights to shape data-driven creative strategies, optimizing campaigns for resonance with target audience
Championed flexibility in creative production, employing A/B testing and real-time updates for continuous improvement.
Provided recommendations on optimizing current and developing new internal processes to ensure efficiencies across departmental and client-focused collaboration.
Worked with potential clients to draft proposals for our marketing services, through onboarding and throughout their time as a client
Collaborated with C-suite to present them with deliverables and plan for future campaigns and projects
Managed and developed a team of 8 production team members to ensure all were working in tandem to meet client expectations and deadlines
Active Hubspot Inbound, Hubspot Inbound Marketing, Email Marketing and Hubspot Social Media Certifications in addition to various other Hubspot (non-certificate) courses
Create monthly content calendars with original and curated content to encourage engagement across Instagram and Facebook
Community management for clients social media channels, engaging with followers, and addressing any customer service concerns as needed
Manage the monthly newsletters and events calendars by creating original content and collaborating with various stakeholders to curate content
Schedule original and curated content for Facebook, Instagram, and Twitter to promote programming, special events, and fundraising efforts
Promote engagement by interacting with followers on a regular basis
Utilize Mailchimp to manage the monthly newsletters by creating original content and collaborating with various stakeholders to curate content
Lead social media initiative to draw community awareness to the Station and the variety of services it has to offer
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
As a team-centric C-level executive with a focus on sales and business development, I have a 15-year track record of leading organizations toward achieving unprecedented success, dramatically expanding market presence in competitive segments, and positioning organizations for long-term, sustainable gains.
