Public Relations, Influencer Marketing, and Social Media

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

Creative and self-motivated Management student with a proven track record of developing and implementing impactful online marketing strategies for local businesses across diverse social media platforms. Demonstrated ability to curate compelling content, foster authentic customer engagement, and drive measurable results. Experienced in leveraging data-driven insights to refine strategies and optimize digital campaigns. Seeking opportunities to apply my marketing expertise and innovative mindset to enhance brand visibility and customer connections.


Professional area



Education

08/19-12/23 BS in Management @ Clemson University

Experience

05/22-09/22 Public Relations Intern @ Charlotte Berger PR, Charleston (Remote)

Produced bi-weekly content calendars for a client, curating captions and images.
Generated media reports to assess engagement on social media platforms.
Orchestrated Facebook group challenges, driving performance for fundraising initiatives.

06/23-08/23 Marketing Intern @ Magnetic South Brewery, Anderson

Managed the brewery’s social media content calendar, ensuring consistent and timely posting across platforms.
Created visually appealing graphics and videos using Canva to enhance online presence and capture audience attention.
Contributed to the development of email marketing campaigns, increasing customer engagement and loyalty.

09/21-05/22 Social Media Manager @ Tipsy Taco, Clemson

Executed effective marketing strategies, including business-to-business (B2B), event coordination, and social media engagement.
Collaborated with management to create a structured content calendar aligned with the restaurant’s vision.
Detailing content to incorporate colors, core values, and slogans that align with the embodiment of the restaurantโ€™s vision.

12/21-05/22 Social Media Director @ Clemson Club, R.O.A.R (Raising Awareness, Offering Support, Advance Research, Reaching for Cures)

Collaborated with club members and volunteers to collect and create compelling visual content, effectively communicating the club’s mission and impact.
Organized and participated in community events and awareness drives, further solidifying the club’s presence within the local community.
Orchestrated and managed successful social media campaigns to promote fundraising initiatives, raising money for children battling cancer.


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