Incredible passion and dedication for creating marketing strategy and communicating brand voice (B2B, B2C)
7+ years of marketing experience, writing content assets and crafting written messaging on digital channels and company website(s)
Experience working with industry leaders, stakeholders, and executives to capture and execute deliverables
Familiar with Salesforce, Klaviyo, Pardot, Sitecore, ClickDimensions, social management platforms, Microsoft Office Suite, Canva, Microsoft Teams, and Google Suite
A joint program between the Department of Business Administration in the Gies College of Business and the Sandage Department of Advertising in the College of Media combines business management skills with the latest in strategic integrated marketing, advertising and multimedia communications.
• Own ClickDimensions strategy by building email marketing program including creating a promotional email calendar, campaign automation, and segmentation
• Create and design email templates to fit new promotions, newsletters, and other event-based emails
• Run PowerReviews program to increase product reviews and on-site traffic
• Educate internal stakeholders on the importance of email marketing and the goals surrounding it
• Develop new ways to interact with users through email and increase lead traffic, revenue, and brand engagement
Build bridges between the email program and data gaps for better email personalization, segmentation and tracking
Work cross-functionally with the development teams, MarCom, and product marketing to effectively launch new products and promotions
Cedar Electronics is a global supplier of connected automotive and consumer electronics solutions and home of industry-leading brands Cobra Electronics and ESCORT.
• Plan, build, send, and report on weekly promotional emails up to 10 per week, product launch campaigns, and seasonal shopping campaigns for two brands keeping in tone and voice of each respective brand
• Manage weekly, monthly, quarterly email marketing performance reporting
• Conduct A/B testing to increase opens, clicks, and conversions
• Increased Cobra open rate from 10.2% to over 18%
• Increased Escort Radar average click rate from .6% to over 1.2%
• Lead Klaviyo strategy and understanding best practices to achieve revenue goals
• Increased Escort Radar average email revenue month over month by at least $15k
• Work closely with various teams including graphics, sales, product management, and e-commerce
• Coordinate and lead regular meetings for email marketing projects and timelines
• Create segmentation for promotional and educational emails
• Develop new flows/engagement programs to cross/up-sell, re-engage audiences, and create relationships with customers
• Created Browse Abandonment, Post-Purchase Journeys, Product Registration, Back Order, and many other programs
• Manage 10-15 major trade shows: logistics, strategy, and planning – booth development, third-party vendor management, and budget analysis
• Develop email marketing strategy to reach 1,000+ dealers and reps, and target market within 15 different industries and countries with diverse product interests
• Create content for email marketing, develop email, and segment leads to best interact with specific interests
•Track, analyze and audit all GLs falling under marketing and sales budget
• Wrote promotional emails, faxes and mailers that promote awareness of membership benefits, publications and other products
• Developed strategic schedules for email and fax blasts to reach the widest audience with relevant information
• Improved email campaigns through tracking and testing subject lines and copy to better engage the membership base and target audience
• Communicated effectively with in-house departments and volunteers, including participating as a staff liaison for committees
• Conduct extensive market analysis and primary research with top industry executives to create 3 day, 20 session topical conferences
• Lead internal teams responsible for the management, marketing, sales and sponsorship of conference events
• Execute conference on-site including handling attendee relations and speaker presentation requirements
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
As a team-centric C-level executive with a focus on sales and business development, I have a 15-year track record of leading organizations toward achieving unprecedented success, dramatically expanding market presence in competitive segments, and positioning organizations for long-term, sustainable gains.
