Passionate about working with influencers and celebrities, I started my career working as a television extra as soon as I was able to work. I’ve been working my way up the ranks ever since. My talent lies in my ability to connect with people and my ability to tell real stories and connect with millennial audiences. Quickly I found that I was better at working with real people and authentic stories more so than scripted ones. This led me to working with influencers who’s brands reflect authenticity and enable connection.
In addition to my social media expertise, I have a strong background in diversity and inclusion initiatives, having completed a certificate program from Cornell University ILR School, making the most of the pandemic lockdown. I am passionate about leveraging diversity as a competitive advantage and fostering inclusive environments for both talent and audiences. I have successfully established and managed casting departments for top-rated TV shows and experiential productions, collaborating with influencers, celebrities, and content creators to develop impactful branded content across various platforms. I’m seeking opportunities to apply my leadership, creativity, and expertise in driving organizational growth and impact.
Acquired comprehensive understanding of contemporary and emerging trends in diversity and
Developed expertise in linking diversity and inclusion initiatives to organizational effectiveness and
driving business performance.
On contract to manage a campaign for TikTok for Good.
– Spearheaded the re-branding of the company’s Instagram page into a professional and medically informative resource, personally curating and overseeing the content that is posted.
– Led the strategic shift away from carefree and non-medical content, transforming the page into a medically relevant resource to effectively engage and educate followers.
– Developed and implemented a well-balanced posting cadence that drives follower growth while maintaining cost-effectiveness for the company.
– Currently collaborating with the team to establish a brand ambassador program, leveraging medical providers at Carbon Health to create fresh and engaging content, further enhancing the page’s credibility and appeal.
– Led end-to-end management of talent and creative execution for creators, influencers, and celebrity talent, driving collaborative brand strategy and pioneering innovative digital marketing initiatives.
– Amplified brand awareness and positioned Folx Health as a healthcare leader for the LGBTQ+
community, resulting in a significant increase in social media impressions. In 2022 alone, Instagram impressions surpassed 4.34 million, while TikTok witnessed a remarkable 73.7% growth in followers.
– Supervised and mentored a team consisting of a social media coordinator and social media producer, overseeing content creation, scheduling, and distribution across TikTok and Instagram platforms.
– Developed and executed management strategies for the launch and growth of Mattel properties, including Barbie (434.1k), Uno (383.9k), and American Girl (35.7k), resulting in multiple viral campaigns across various channels.
– Collaborated with brand representatives to conceptualize, film, edit, and release engaging content, leveraging influencers to achieve regular views exceeding 500k for branded TikTok campaigns.
– Managed @tiktokforgood (463.2k), a TikTok partnered collaboration, showcasing impactful social justice initiatives, environmentalism, and philanthropy by selecting and highlighting global causes and nonprofit organizations.
– Lead producer for a wide range of experiential events, managing end-to-end production logistics, vendor coordination, and on-site execution, ensuring seamless and successful activations.
– Specialized in talent producing for digital media projects, collaborating with influencers, celebrities, and content creators to develop engaging and impactful branded content across various platforms.
– Conducted extensive influencer casting, identifying and securing notable personalities aligned with brand objectives, resulting in successful collaborations and increased brand visibility.
– Developed comprehensive content strategies, aligning with brand messaging and audience preferences, and created content calendars to drive consistent and engaging storytelling across digital platforms.
– Collaborated closely with clients and internal teams to understand project goals, audience demographics, and marketing objectives, translating them into effective and compelling content solutions.
– Maintained strong relationships with industry professionals, influencers, and content creators, continuously expanding networks and staying informed on emerging trends and talent.