Influencer Marketing Manager, Casting Director

On contract to manage a campaign for TikTok for Good.

– Spearheaded the re-branding of the company’s Instagram page into a professional and medically informative resource, personally curating and overseeing the content that is posted.
– Led the strategic shift away from carefree and non-medical content, transforming the page into a medically relevant resource to effectively engage and educate followers.
– Developed and implemented a well-balanced posting cadence that drives follower growth while maintaining cost-effectiveness for the company.
– Currently collaborating with the team to establish a brand ambassador program, leveraging medical providers at Carbon Health to create fresh and engaging content, further enhancing the page’s credibility and appeal.

– Led end-to-end management of talent and creative execution for creators, influencers, and celebrity talent, driving collaborative brand strategy and pioneering innovative digital marketing initiatives.
– Amplified brand awareness and positioned Folx Health as a healthcare leader for the LGBTQ+
community, resulting in a significant increase in social media impressions. In 2022 alone, Instagram impressions surpassed 4.34 million, while TikTok witnessed a remarkable 73.7% growth in followers.
– Supervised and mentored a team consisting of a social media coordinator and social media producer, overseeing content creation, scheduling, and distribution across TikTok and Instagram platforms.

– Developed and executed management strategies for the launch and growth of Mattel properties, including Barbie (434.1k), Uno (383.9k), and American Girl (35.7k), resulting in multiple viral campaigns across various channels.
– Collaborated with brand representatives to conceptualize, film, edit, and release engaging content, leveraging influencers to achieve regular views exceeding 500k for branded TikTok campaigns.
– Managed @tiktokforgood (463.2k), a TikTok partnered collaboration, showcasing impactful social justice initiatives, environmentalism, and philanthropy by selecting and highlighting global causes and nonprofit organizations.

– Lead producer for a wide range of experiential events, managing end-to-end production logistics, vendor coordination, and on-site execution, ensuring seamless and successful activations.
– Specialized in talent producing for digital media projects, collaborating with influencers, celebrities, and content creators to develop engaging and impactful branded content across various platforms.
– Conducted extensive influencer casting, identifying and securing notable personalities aligned with brand objectives, resulting in successful collaborations and increased brand visibility.
– Developed comprehensive content strategies, aligning with brand messaging and audience preferences, and created content calendars to drive consistent and engaging storytelling across digital platforms.
– Collaborated closely with clients and internal teams to understand project goals, audience demographics, and marketing objectives, translating them into effective and compelling content solutions.
– Maintained strong relationships with industry professionals, influencers, and content creators, continuously expanding networks and staying informed on emerging trends and talent.