Broadcast | Digital Media Marketing + Live Event Production Executive

Rate, USD
$220 / hour
Work schedule
Full Time,
Language skills
English, Other
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About me

Telly Award Winning Producer: Walmart Commercial “It Takes A Village”
CLIO Award: Experiential Marketing: ‘ Big Freedia: Queen of Bounce Guinness World Record – Most People Twerking Simultaneously’

Solution–oriented and personable Creative Executive with 22 years of experience in Branded Content, Broadcast Production, Experiential Live Event Management + Execution, Production Management, Partnerships, Operations Management, Streaming Technology, Radio Promotions, Podcast and TV Production for awards shows, special events, live concerts, daily shows as well as 3rd party production reality / scripted shows for digital platforms, network & cable TV and virtual productions. Successfully managing cross–functional relationships amongst account executives, clients, executives-in-charge, producers, talent, and vendors to develop and execute productions. This includes single and multi-camera formats of small to large crews. Skilled in communication, presentation, writing, and team management.

AREAS OF EXPERTISE
• Contract negotiation
• Creating and Managing Production Budgets up to $25mil
• Produce | Execute Production from Concept to Launch
• Integrating Marketing | Ad Sales Campaign Plans | B2B – B2C Events
• Team Leadership / Effective Mentor
• Human Resources
• Strong persuasive verbal communication
• Crowd Management and Security
• Talent management and relations
• Analytical budget-management functions
• Project and people management
• Strategic marketing, business and production planning execution
• 3rd Party production management and execution
• Partnering and working with media companies, agencies, and consumer organizations for live
event or TV productions
• Networking with corporate leaders, union-laborers, as well as the movers and shakers of the
entertainment industry
• Securing and maintaining long lasting mutually beneficial business relationships
• Research & Development




Education

Sept. 1996 / May 2000 Student Athlete | Student Court Justice | RA @ Iona University

Bachelor of Arts & Science Degree, Communication Arts; Fine Arts MinorBachelor of Arts & Science Degree, Communication Arts; Fine Arts Minor
Division 1 Athletic Tennis Scholarship; NCAA Leadership Award 1999 / Student Court Justice / RA 1998 to 1999


Experience

Oct 2018 - Jan 2023 Head of Event + Digital Production @ American Express

•Trusted advisor and key point of contact for Corporate Affairs & Communications colleagues who support Executive Committee members for all production matters related to their large-scale internal and external meetings(live + virtual), such as town halls, sales meetings, senior management meetings, select customer events, brand photography, podcast + video shoots; e.g. CEO Steve Squeri’s Global Leadership Summit, quarterly earning videos, and counsel senior executives for effective on-camera performance. This includes filming and editing C-suite/EC members for high level messaging as well as photographing them during live events
•Provide expert counsel to leaders in CA & C and their teams on how to shape and execute their creative vision for town halls and other events, including elements such as show flow, graphics, video and stage set design; to also include creative direction for the productions + distribution of digital content for a range of channels including internal intranet, external websites, social media platforms and press events
•Lead a team of 1 full-time colleague, 7 contract producers and 10 day player per event contractors to ensure the smooth production of executive town halls and events, from ideation to project planning to event set-up, run of show and breakdown
•Manage internal video production studio, while identifying highly skilled freelance personnel as well as third-party vendors (onboarding/ off-boarding) that supply a wide range of A/V pre to post production needs to technical studio equipment for all productions under my remit
•Partner with Technology colleagues to ensure proper distribution of content to multiple locations through WebEx, Qumu video streaming, telepresence and dealing with/maintaining + creation of broadcast infrastructure needs of AMEX offices globally in CAN, FL, MEX, NYC, PHX, UK and more

Feb 2018 - Oct 2018 VP, Producer | Production Management JPMC Media @ JPMorgan Chase

• Spearheaded the technical launch of JPMC Media’s first internally produced Podcast TechTrends from pre-production to final posting across SoundCloud, iTunes and Google Play Music as well as helping create JPMC Media’s first internal podcast team
• Partnered with JPMC Media’s Head of Technology and internal real estate to build out JPMC Media’s new office + first digital studio
• Partnered with EP of Video to negotiate brand partnerships and original content creative selection for production
• Produced / production managed digital video content across various lines of business for the firm, including EMEA + APAC regions

Mar 2017 - Nov 2017 Head of Video | Executive Director, Video Operations @ iOne Digital

• Partnered with the President of iOne Digital as well as the SVP of Content and Brands, site leads and video producers to develop best-in-class digital video in multiple formats: including original brand franchises, short and long form, social and sharable
• Managed team of 10 direct reports and 3rd party production companies
• Liaised between editorial and video teams while creating a symbiotic relationship between divisions and ensure that final creative execution meets expectations of both
• Worked with site editors to develop best practices for video cross-promotion and aggregation within the IOne suite of sites
• Created an efficient production flow that ensured consistent video output and maximized available resources
• Worked with Audience Development to create strategies that increase video viewership for all online video: desktop, mobile and social
• Coordinated with the Product team in the development of new video products and product strategies to maximize the presence, engagement and monetization of online video across all platforms
• Oversaw key video distribution and content partnerships to maximize offsite video engagement
• Coordinated with relevant internal divisions and external partners to develop and execute new video audience growth and revenue opportunities
• Served as a Executive Producer for Sales and Marketing video, as liaison, between Video Production, and Content and Sales Marketing teams, to coordinate development, production, and distribution of branded and custom-content executions
• Supported One Solution, Radio One, TV One, One Community, Studios and strategic partners in the development of new and existing online video audience & revenue growth opportunities

Jul 2016 - Mar 2017 Senior Producer | Original + Branded Content @ iHeart Media

• Supervised creation of branded and original content, from concept to delivery
• Managed production budgets for each project and ensure budgets are met
• Maintained organized production calendars, ensure timelines are kept and process is adhered to
• Collaborated with artist relations, marketing, creative, and sales teams on video concepts for
branded content
• Collaborated with Original Content team on concepts and ideas for original content on iHeartRadio, YouTube(Including VR) / Snapchat and Social Channels
• Executed and oversaw shoots / post-production process with internal teams and outside production vendors
• Vetted potential production partners and evaluate bids for projects
• Assisted in overall programming calendar of original content
• Managed logistics of getting people, resources and equipment together for all shoots assigned


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