Broadcast | Digital Media Marketing + Live Event Production Executive

Served as trusted advisor and primary point of contact for Corporate Affairs & Communications leadership supporting Executive Committee members for all event + production needs related to their small to large-scale internal and external meetings(live + virtual), such as town halls, sales and senior management meetings, select B2B + B2C events, brand photography, podcast + video shoots; e.g. CEO Steve Squeri’s Global Leadership Summit, Business Class Live, quarterly earning videos, and counseled senior leaders on effective on-camera presence. Dotted line reporting into the CEO.
• Conceived and led an $8M renovation and technology upgrade of the American Express New York Tower auditorium and production studio, spearheading a multi-year expansion to support the growing scale and frequency of C-suite engagement with global teams. Elevated creative concepts and modernized A/V infrastructure delivered a 15x increase in unique viewership for CEO brand update content and significantly increased engagement across video communications for the CEO and 20 Executive Committee leaders.
• Built a highly collaborative, cross-functional production culture that reduced turnaround times by 50%, establishing new creative partnerships and operating workflows across Corporate Affairs & Communications and Technology to deliver global town halls and executive events through a seamless, repeatable pipeline. Oversaw approximately $4M in annual budgets, led a team of 18, and managed a global network of event and production agencies. Co-chaired the Inclusion & Diversity Board within CA&C globally, advancing inclusive programs and colleague engagement across the organization.

Partnered with JPMC Media’s Head of Technology and Corporate Real Estate to build out JPMC Media’s new office + first digital studio. Launched JPMC Media’s first internally produced podcast, TechTrends, leading end-to-end production from concept through distribution across SoundCloud, Apple Podcasts, and Google Play, while building and enabling the organization’s inaugural internal podcast production team.
• Partnered with the Executive Producer of Video to negotiate brand partnerships and lead original content selection, aligning creative strategy and production decisions
in collaboration with cross-functional partners.
• Led end-to-end production of digital video content across multiple lines of business, delivering projects throughout North America, EMEA, and APAC, while managing budgets ranging from $30K to $1.5M.

Partnered with executive leadership, sales, editorial, and production teams to develop best-in-class digital video across original franchises, branded content, and short- and
long-form formats, scaling social and shareable content across six digital properties. Built and led a team of 10 direct reports and managed third-party production partners
and freelancers, delivering campaigns for brands including Cadillac, Coca-Cola, Cricket Wireless, Fujifilm, Shea Moisture, Strayer University, and Toyota.
• Aligned editorial and video organizations through integrated workflows and governance, negotiating contracts for all video and photo productions while ensuring
creative standards across editorial brands. Established best practices for video cross-promotion and aggregation across the iOne network, increasing video output by
20% and strengthening editorial collaboration through the implementation of shared production systems and scheduling tools.
• Led product strategy for digital video, developing new video products and monetization frameworks to expand presence, engagement, and revenue across platforms.
Partnered with iOne Solutions, Radio One, TV One, One Community, internal studios, and strategic partners to scale online video audiences and drive revenue growth
across digital initiatives and flagship tentpole content.

Led the development and delivery of original and branded content from concept through execution, partnering with major brands including AT&T (DirecTV’s “Need 2
Know” digital series), Macy’s, John Frieda, Nabisco, State Farm, and Ulta Beauty.
• Drove a 15% increase in YouTube viewership through strategic content leadership and platform optimization.
• Led end-to-end production for branded digital content, overseeing vendor selection, contracting, budgeting, and delivery while partnering with artist relations,
marketing, creative, and sales teams to execute approved pitched concepts across iHeartRadio’s YouTube (including immersive VR experiences optimized for wearable
headsets such as Samsung Gear VR and Google Cardboard), Snapchat, and social platforms.
• Built and developed a high-performing production team of 10, overseeing workforce planning and project assignment while mentoring and advancing on-air talent,
including Paul Costabile, Jamila Mustafa, and Cyrus Aaron.

Partnered with senior executive leadership to execute the global production and GTM launch of Airbnb Tier 1 Originals Experiences, delivering flagship programs, pilots, and proof-of-concept initiatives across priority domestic and international markets. Owned and governed a $22M+ global production budget, ensuring disciplined financial stewardship, strategic investment allocation, and enterprise-level ROI. Directed a globally distributed production organization and elite agency partners (Octagon, Cape Creative, Elevate), delivering premium, high-impact experiential activations at scale. Served as a cross-functional executive partner across Creative, Marketing, Legal, Procurement, and Celebrity / Influencer Talent to operationalize Airbnb’s global brand vision. Built and deployed global playbooks, operating frameworks, and training systems, enabling consistent, best-in-class execution across 700+ experiences worldwide.
• Scaled global experiential infrastructure, operationalizing cross-regional pilots and establishing creative and operational frameworks later adopted enterprise-wide.
• Advanced creative and operational excellence, optimizing multi-agency collaboration and launching global storytelling systems that extended program lifecycle and generated 98M+ total impressions across owned and talent social channels.
• Elevated global team performance, building and mentoring a high-performing producer network across APAC, EMEA, LATAM, and North America, driving consistency, innovation, and thousands of 5-star guest experiences (98% rating).

Led global event production strategy for TikTok’s B2B and business marketing initiatives across flagship industry tentpoles including Cannes Lions, CES, SXSW, Advertising Week, NewFronts, Shoptalk, and TikTok World—partnering with senior leadership, cross-functional teams, and internal design to deliver integrated, high-impact experiences across multiple verticals. Owned global program outcomes for revenue-driving initiatives, generating $114M in net-new revenue (2023–2024). Built scalable production playbooks and reusable asset strategies that delivered $360K in annual cost savings, improving operational efficiency at scale. Led and developed a team of 3 direct reports and 5 dotted-line reports across simultaneous global initiatives.
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Led end-to-end event production across live and virtual formats, providing strategic oversight of venue selection, show flow, staffing models, technical execution, and broadcast delivery for high-visibility programs, including partnerships with leading tech and luxury brands.
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Built and sustained strategic partnerships with experiential agencies, fabrication partners, and global and local production vendors, while defining production best practices, global event guidelines, and reusable templates that drove efficiency and scale. Governed budget development and ROI across projects ranging from $20K–$10M, and partnered with internal EHS teams to ensure security planning, compliance, and risk management aligned with TikTok standards.
• Partnered with Legal, Business Affairs, and Finance to govern contract execution, vendor payments, and financial reconciliation, while overseeing the launch and technical operations of a newly developed physical studio and managing global event storage infrastructure across multiple facilities.

Led and executive produced broadcast, digital, experiential, print, and radio campaigns in fast-paced, high-pressure environments for global brands including Coca-Cola,
Walmart, U.S. Bank, McDonald’s, and AutoZone. Telly Award–winning Producer for Walmart commercial “It Takes a Village.” Built and developed a cross-functional
team of 10, including an in-house design studio.
• Established standardized broadcast and digital production practices that drove a 20% increase in agency profitability, while governing vendor strategy, union talent
contracting (SAG-AFTRA), budgets, and compliance. Built a high-trust, collaborative production organization by breaking down silos, investing in team development,
and ensuring consistent adherence to client production playbooks and quality standards.

Conceived, built, and led the first-ever 24/7 live-streamed video operation in Essence Festival history, establishing a centralized video storage and editing hub and
designing end-to-end production workflows to support continuous, high-volume content delivery across integrated branded video content + experiential activations on
festival grounds and off-site locations.
• Recruited and led a 60+ person production organization spanning media managers, editors, producers, production assistants, and ENG crews, overseeing live-stream
asset delivery, post-production pipelines, credentialing, and final content approvals. Partnered with marketing

Led production planning and governance for Scripted and Unscripted Originals and Co-Productions, owning budgets up to $25M, production schedules
(production, post, writers’ rooms), and scalable production models. Directed new production setups while overseeing active slates, governing technical specifications,
delivery requirements, and show deliverables across internal stakeholders. Partnered closely with Legal, Standards & Practices, and Compliance to ensure alignment with
creative, regulatory, and operational guidelines across all managed productions.
• Negotiated and coordinated EPK, BTS, and key art production schedules with internal production teams and external partners, ensuring alignment with creative,
production, and delivery timelines.
• Led weekly production governance across managed shows, facilitating producer check-ins, resolving production and talent issues, and providing day-to-day leadership
for a team of three direct reports. Oversaw post-production schedules, cut delivery, and notes turnaround, while line producing in-house special projects to ensure
quality, efficiency, and on-time delivery.

LINE PRODUCER | PRODUCTION MANAGER
(Creative Services, Development, Marketing, Fuse News, Original Studio Series, Top 20, & Trending 10)
Led end-to-end creative and production execution for live events and show productions, overseeing casting, creative direction, budgets, and delivery from concept
through broadcast and live presentation. Produced branded and partnership marketing activations—including promotional photo shoots, shows, and live events—for
leading brands and organizations such as the NBA, Buffalo Wild Wings, Trident, Coca-Cola, XXL, Old Navy, and Walmart, while partnering with management, agents,
PR teams, and record labels to secure and manage talent. CLIO Award: Experiential Marketing: ‘Big Freedia: Queen of Bounce (Guinness World Record: Most People
Twerking Simultaneously).
• Owned financial and operational leadership for a multi-show slate, creating, forecasting, and managing budgets ranging from $30K to $5M across Creative Services,
Development, Marketing, News, and Original Studio Series—consistently delivering productions on or under budget.
• Led end-to-end production operations across a portfolio of original series including Big Freedia: Queen of Bounce, G-Thing, Billie on the Street, Detroit Rubber, Off
Beat, The Hustle, and Warped Roadies, overseeing cash-flow planning, staffing of creative and on-air talent across the U.S. and internationally, set design, and
governance of third-party production partners via on-site oversight and post-delivery audits.