Marketing Strategist

● Responsible for planning and implementing integrated music lessons to meet national educational standards

● Collaborate with key stakeholders to ensure music programs are meeting the intended needs of associated parties

● Foster team collaboration between students through group projects and facilitate social engagement

● Incorporate exciting and engaging activities to achieve student participation and hands-on learning

● Enhance student knowledge of technology by integrating various web-based applications for research and assignments

● Developed artist marketing plans resulting in a 72% increase in exposure to a network of over 100,000 fans

● Fostered strong relationships with five sync licensing businesses to reserve song placements on tv/film

● Managed collaborations with artists to expand artist reach through concerts, events, and interviews

● Created and advised publishing and royalty-split contracts for artists and label

● Analyzed branding and online impact via data analysis through all digital marketing channels to identify areas of improvement with a focus on increasing consumer engagement

● Generated innovative ideas with 5 other teams to promote artist’s music for maximum visibility and engagement

● Produced and created captivating content for clients’ social media platforms

● Created and maintained advertising for all artists and businesses, increasing their reach and impressions by 200%

● Provided weekly performance insight showing growth and engagement

● Optimized ad campaigns across social media to reach a tailored audience resulting in maximizing return on investment

● Directed and filmed social media content for clients while ensuring alignment with their brand vision and goals

● Established, optimized, and enforced business policies to maintain consistency and high-quality standards across marketing operations

● Facilitate day-to-day managers with artists’ agenda and employee calendars

● Assisted in creating artists’ strategies for Nico and Vinz, as well as Kamasi Washington to promote their new music

● Analyzed data for company projects to identify opportunities for improvement and increase consumer engagement

● Answered a multi-line phone system, routing calls, delivering messages to staff, and greeting visitors

● Delivered top-notch administrative support to office staff, promoting excellence in office operations