Marketing Strategist

Rate, USD
Not specified
Work schedule
Full Time, Part Time,
Language skills
English
Available for Hire
Yes
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About me

A highly motivated and creative Digital Strategist who holds a Bachelor’s Degree with proven experience in campaign management, internet, and email marketing, and campaign optimization. Possesses sound knowledge of various marketing web applications and platforms with the ability to analyze multiple forms of data to identify trends or weaknesses to improve performance. An effective communicator who builds relationships with team members and clients to achieve business objectives.




Education

2012-2017 Music Industry Studies @ Cal Poly Pomona

Experience

09/2017 - current Teacher @ LAUSD

● Responsible for planning and implementing integrated music lessons to meet national educational standards

● Collaborate with key stakeholders to ensure music programs are meeting the intended needs of associated parties

● Foster team collaboration between students through group projects and facilitate social engagement

● Incorporate exciting and engaging activities to achieve student participation and hands-on learning

● Enhance student knowledge of technology by integrating various web-based applications for research and assignments

03/2020 - 01/2021 Artist Marketing Strategist @ RYSE Record Label

● Developed artist marketing plans resulting in a 72% increase in exposure to a network of over 100,000 fans

● Fostered strong relationships with five sync licensing businesses to reserve song placements on tv/film

● Managed collaborations with artists to expand artist reach through concerts, events, and interviews

● Created and advised publishing and royalty-split contracts for artists and label

● Analyzed branding and online impact via data analysis through all digital marketing channels to identify areas of improvement with a focus on increasing consumer engagement

● Generated innovative ideas with 5 other teams to promote artist’s music for maximum visibility and engagement

12/2014 - 03/2020 Founder/CEO @ Laamaj Media

● Produced and created captivating content for clients’ social media platforms

● Created and maintained advertising for all artists and businesses, increasing their reach and impressions by 200%

● Provided weekly performance insight showing growth and engagement

● Optimized ad campaigns across social media to reach a tailored audience resulting in maximizing return on investment

● Directed and filmed social media content for clients while ensuring alignment with their brand vision and goals

● Established, optimized, and enforced business policies to maintain consistency and high-quality standards across marketing operations

06/2015 - 01/2017 Assistant @ The Atom Factoru

● Facilitate day-to-day managers with artists’ agenda and employee calendars

● Assisted in creating artists’ strategies for Nico and Vinz, as well as Kamasi Washington to promote their new music

● Analyzed data for company projects to identify opportunities for improvement and increase consumer engagement

● Answered a multi-line phone system, routing calls, delivering messages to staff, and greeting visitors

● Delivered top-notch administrative support to office staff, promoting excellence in office operations


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