Writer, Creative Strategist

Rate, USD
$75 / hour
Work schedule
Full Time, Contract,
Language skills
English
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About me

Hi, I’m Brandon: a writer and creative strategist who excels at capturing emotional interest and intellectual intrigue with words to inspire teams and consumers. I entice and grab human beings with evocative language and universal, galaxy-expanding ideas using laser-focused messaging.




Education

2005 - 2008 Creative Writing, English, Psychology @ University of Central Florida

Interdisciplinary Studies, B.A.


Experience

May 2023 - August 2023 Associate Creative Director @ Liquid Advertising

Creative Consulting, Creative Strategy, Influencer Strategy, Creative Ideation, Social Media Consulting, Copywriting, Copyediting

February 2022 - March 2023 Senior Copywriter @ GT's Living Foods

Crafted first national campaign, “Begin Within” + omnichannel copywriting support & brand education

Drove category share growth and search visibility by 65% via website SEO enhancement + blog and newsletter implementation (Google Analytics & SEMrush); wrote scripts and content for social

Managed and collaborated with the team responsible for the creation of advertising/marketing copy for organic and paid 360 campaigns via scripts, print, digital, OOH, and POS for D2C & B2B

October 2021 - February 2022 Lead Copywriter @ BatesMeron Sweet Design

Managed the copywriting team for a Chicago-based boutique branding and marketing agency ranked in the Top 20 Marketing Agencies in the Nation

Efficiently collaborated with multiple departments; interfaced and pitched directly to clients

Copywriting, branding, and creative brand strategy and positioning for a wide range of business verticals, professional associations, nonprofits, and established brands

July 2021 - December 2021 Creative Copywriter @ WUNDER

Redesigned website content and copy to launch cannabis beverage startup

Crafted concise, attractive copy for ads and informational, educational material; optimized SEO

Wrote captivating descriptions for product packaging under government guidelines

January 2016 - December 2021 Copywriter @ Freelance Copywriter

Wrote digital, social, print, video, & physical copy/collateral under brand guidelines for: Ubisoft, Activision, Yokohama, Mercury Insurance, Turtle Beach, & Samurai Shodown

Copywriting consulting for video game trailers and digital narratives for: Assassin’s Creed x AFK Arena Launch, Hearthstone Battlegrounds Announce Trailer, and Mercury Insurance Smarter Way


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