Writer, Creative Strategist
- Location
- United States
- Rate, USD
- $75 / hour
- Work schedule
- Full Time, Contract,
- Language skills
- English
- Available for Hire
- Yes
About me
Hi, I’m Brandon: a writer and creative strategist who excels at capturing emotional interest and intellectual intrigue with words to inspire teams and consumers. I entice and grab human beings with evocative language and universal, galaxy-expanding ideas using laser-focused messaging.
Professional area
Skills
Adobe Creative CloudAdobe PhotoshopAdobe PremiereAdvertisingArticle WritingB2BB2CBlog WritingBrand IdentityBrand StrategyBrandingCommunicationCommunicationsContent CreationContent MarketingContent WritingCreative ThinkingCreative WritingCreativityDigital MarketingEditingEmailEmail CampaignEmail MarketingLead GenerationLeadershipProof ReadingTeam Leadership
Education
- 2005 - 2008 Creative Writing, English, Psychology @ University of Central Florida
Interdisciplinary Studies, B.A.
Experience
- May 2023 - August 2023 Associate Creative Director @ Liquid Advertising
Creative Consulting, Creative Strategy, Influencer Strategy, Creative Ideation, Social Media Consulting, Copywriting, Copyediting
- February 2022 - March 2023 Senior Copywriter @ GT's Living Foods
Crafted first national campaign, “Begin Within” + omnichannel copywriting support & brand education
Drove category share growth and search visibility by 65% via website SEO enhancement + blog and newsletter implementation (Google Analytics & SEMrush); wrote scripts and content for social
Managed and collaborated with the team responsible for the creation of advertising/marketing copy for organic and paid 360 campaigns via scripts, print, digital, OOH, and POS for D2C & B2B
- October 2021 - February 2022 Lead Copywriter @ BatesMeron Sweet Design
Managed the copywriting team for a Chicago-based boutique branding and marketing agency ranked in the Top 20 Marketing Agencies in the Nation
Efficiently collaborated with multiple departments; interfaced and pitched directly to clients
Copywriting, branding, and creative brand strategy and positioning for a wide range of business verticals, professional associations, nonprofits, and established brands
- July 2021 - December 2021 Creative Copywriter @ WUNDER
Redesigned website content and copy to launch cannabis beverage startup
Crafted concise, attractive copy for ads and informational, educational material; optimized SEO
Wrote captivating descriptions for product packaging under government guidelines
- January 2016 - December 2021 Copywriter @ Freelance Copywriter
Wrote digital, social, print, video, & physical copy/collateral under brand guidelines for: Ubisoft, Activision, Yokohama, Mercury Insurance, Turtle Beach, & Samurai Shodown
Copywriting consulting for video game trailers and digital narratives for: Assassin’s Creed x AFK Arena Launch, Hearthstone Battlegrounds Announce Trailer, and Mercury Insurance Smarter Way
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