# Brand Manager Location[United States](https://jobicy.com/resume-region/united-states.md)Rate, USD Not specifiedWork schedule Full Time, Links Language skills EnglishAvailable for Hire Yes [Hire me](#resume-dialog) Save Log in to save ## About me I’m Alyssa Nevergold, a professional digital marketer with an unwavering enthusiasm for steering brand expansion and pioneering creative solutions. My journey has been marked by driving exceptional results, nurturing teams, and fostering innovation. ## Professional area ### [Marketing](https://jobicy.com/resume-category/marketing.md) ## Skills ### [Brand Management](https://jobicy.com/resume-skill/brand-management.md)[Campaign Management](https://jobicy.com/resume-skill/campaign-management.md)[Effective Communication](https://jobicy.com/resume-skill/effective-communication.md)[Marketing Analytics](https://jobicy.com/resume-skill/marketing-analytics.md)[Process Optimization](https://jobicy.com/resume-skill/process-optimization.md)[Social Media](https://jobicy.com/resume-skill/social-media.md)[Team Leadership](https://jobicy.com/resume-skill/team-leadership.md) ## Education 08/2015-05/2018 Bachelor of Arts @ Colorado State University Colorado State University logo Colorado State UniversityColorado State University Bachelor’s Degree, Communication, Journalism, and Related ProgramsBachelor’s Degree, Communication, Journalism, and Related Programs 2015 – 20182015 – 2018 Activities and societies: ASCSU, Alpha Delta Chi, Peace Corps Ambassador, Lory Student Center Marketing, PRSSAActivities and societies: ASCSU, Alpha Delta Chi, Peace Corps Ambassador, Lory Student Center Marketing, PRSSA After transferring to Colorado State University I quickly got involved within several organizations to strengthen my leadership, problem solving, and public speaking skills. I enjoyed serving on community-focused committees, planning campus events, and running social media campaigns. My studies focused on journalism and international development. My favorite courses included Sociology and Media, Publicity, and Business Ethics. ## Experience 03/2022-07/2023 Social Growth Strategist @ Venus et Fleur – Developed and executed brand marketing strategies through the establishment of KPIs, resulting in increased YoY social engagement by 12% and social impressions by 58%. – Managed internal teams and external agencies to execute successful coverage, creative, and campaigns, increasing YoY referral traffic by 4%. – Crafted GTM strategies, with compelling positioning, copy, and creative aimed to effectively communicate brand messaging for social channels, PR efforts, events, and influencer campaigns. – Conducted thorough market research and competitive analysis to identify key trends and insights. – Optimized paid media campaigns through creative analysis. – Identified, engaged, and nurtured relationships with key influencers and creators, increasing potential reach by 2.2x from Feb ‘23 – May ‘23. – Developed efficient workflows and processes for cross-functional communication and collaboration. – Established, tracked, and projected budgets for social, influencer, and PR campaigns using insights from both historical and present performance data. – Generated performance metric reports, conducted analysis, and provided recommendations to drive continuous improvement, increasing YoY revenue from organic channels by 7%. 06/2018-12/2021 Lead Social Media Manager @ Madwire/Marketing 360 – Managed social media strategies and brand direction for 30-50 small businesses within service and lifestyle industries, maintaining a 97% MoM client retention rate. – Developed and maintained comprehensive brand guidelines to ensure consistent and cohesive brand representation across all marketing efforts. – Led a team of 8 social media managers, overseeing their management of 30-50 clients each, contributing to an average monthly company revenue of $382.5K. – Facilitated dynamic communication in fast-paced environments, fostering collaboration among marketing teams, clients, and stakeholders for streamlined client and social team management. – Utilized marketing analytics to assess data and proactively propose strategic adjustments, enhancing organic and paid social campaign performance optimization. – Implemented paid social campaigns for full-funnel marketing initiatives, yielding heightened impressions, increased website traffic, and enhanced revenue and/or lead generation. – Collaborated with director-level leadership to design processes, commission structures, and objectives for a social media department comprising over 40 employees. – Nurtured team members’ professional advancement and development, fostering a culture of ongoing learning and growth. 10/2017-05/2018 Social Media Marketer @ Colorado State University - Lory Student Center – Curated creative concepts to develop and execute a well-optimized content calendar. – Cultivated digital and on-campus community expansion through strategic brand marketing initiatives. – Fostered inclusivity and diversity by effectively showcasing campus organizations. – Established an effective reporting framework for organic social metrics, contributing to ongoing campaign refinement. – Produced captivating content, through photography, video production, and compelling copywriting, to engage and inspire defined demographics. ## Recommend this talent ## Related resumes * [![Photo](https://jobicy.com/react/themes/app/images/candidate.png) Data AnalystBrazilI am a Data Analyst with 3+ years of experience across BI, data engineering, and data science, with a strong and growing focus on data-driven marketing analytics. I specialize in…](https://jobicy.com/cv/id147905.md) * [![Photo](https://jobicy.com/react/themes/app/images/candidate.png) Senior Customer Success ManagerMexicoI am a customer success, change management, and enterprise transformation leader with more than 12 years of experience driving SaaS adoption, stakeholder alignment, organizational change, customer retention, and revenue growth…](https://jobicy.com/cv/id147900.md) * [![Photo](https://jobicy.com/react/themes/app/images/candidate.png) Copywriter and Content ManagerIrelandI have built my career across copywriting, content operations, journalism, and editorial management, with a strong focus on financial services, fintech, and Web3. My background began in consulting, where I…](https://jobicy.com/cv/id147898.md) * [![Photo](https://jobicy.com/react/themes/app/images/candidate.png) Video EditorBrazilI am a creative and detail-oriented Video Editor with experience producing both long-form and short-form content for YouTube, social media, podcasts, interviews, documentaries, and digital marketing campaigns. I specialize in…](https://jobicy.com/cv/id147890.md) * [![Photo](https://jobicy.com/react/themes/app/images/candidate.png) Senior Marketing ManagerUnited KingdomI am a senior marketing manager who builds relationships and demand across community, lifecycle, content, and campaigns for EMEA audiences. I have grown a LinkedIn community to more than 140,000…](https://jobicy.com/cv/id147884.md) [More Resumes](https://jobicy.com/talent.md)