Hello! My name is Brianna Sierra and I am a graduate from SUNY Plattsburgh with a degree in Communication Studies and Digital Media Production. I am a detail-oriented and enthusiastic Marketing Professional with a strong passion for creativity and innovation. I possess a solid foundation in media, marketing, and design and I am seeking to leverage my experience and skills to excel as a digital marketer.
Communications Studies and Digital Media Production with a minor in English.
Increased impressions by 37% and engagement by 181% with a 13k audience
Generated 14+ original text, video, and image posts per week via Adobe Photoshop and Illustrator
Sourced 300+ images and wrote over 300 captions, increasing total audience by 26.2%
Launched social campaigns to promote virtual and live events by creating/distributing 300+ graphics for participants, increased audience sign ups by 100.32%
Performed thorough market research and competitive analysis to understand and proposition our client’s product value
Developed media lists, pitches, media clippings, and media monitoring for digital and print outlets
Seeded and distributed merchandise to suitable Tik Tok, Instagram, and Youtube Influencers
Created a social media calendar that displayed company success while also promoting our clients
Executed content marketing strategy for key messaging pillars; digital marketing, environmental sustainability, and criminal justice
Optimized site performance by updating tags, implementing high-ranking keywords, and renaming images/articles to increase SEO rank
Amplified social presence by creating organic mobile-optimized content ie. GIFs, livestreams and polls
Developed an inclusion strategy to encourage a diverse organization and foster positive relations between external communities
Provided subject matter expertise and best practices on the topics of diversity, equity, and inclusion
Collaborated with advisors and the Executive Board on crisis management concerning racial injustice
I believe that good design changes how we interact with the world. Design helps make information more understandable, relatable, or even exhilarating.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
