I am a results-driven professional with a strong background in Marketing Analytics and a Bachelor of Arts in Anthropology. With experience as a Senior Market Research Analyst, I excel in data analysis, trend tracking, and report generation. With experience in SPSS, SQL, R-Studio, and Tableau, I am skilled at deriving insights from data and optimizing marketing strategies.
My advanced segmentation abilities and effective communication skills allow me to create targeted marketing campaigns and convey complex ideas to diverse audiences. I am passionate about using data-driven insights to drive innovation and achieve marketing goals.
I am excited to contribute my expertise to organizations that value data-driven marketing and performance optimization.
Cum Laude
Pi Gamma Mu Honor International Honor Society
Order of the Omega Leadership Honor Society
Analyze investment research across 65 restaurant, retail, and technology companies in the public sector to gain knowledge of current pricing, promotional, and operational strategies. Analyze trends and compile interviews into comprehensive monthly, quarterly, and annual reports.
Oversee Research and Development team at Verbatim Advisory Group. Design surveys, monitor productivity, track quantitative and qualitative trends, follow earnings calls, direct international calling teams, and respond to all client inquiries.
Led transfer Verbatim Advisory Group to Hybrid Cloud software from a 10+ year old custom database in Microsoft Access.
Consistently conducted 40-60 daily phone calls within restaurant and retail sectors, engaging in insightful interviews with managers.
Recognized as one of the top three Market Researchers of 2021 within Verbatim Advisory Group, successfully conducting over 170 interviews.
Acknowledged as the Employee of the Month in November 2021 for demonstrating exceptional dedication and performance.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
