Creative, highly motivated, and collaborative marketing professional with 2+ years of experience with a background in digital and social media marketing. Specialties include content generation, data analytics, paid advertisements, and graphic design.
AP Scholar
GPA: 3.85/4.0
• Florida State University Honors Program, Dean’s List, and Presidential Scholars
• Minors: Communications and Commercial Entrepreneurship
• Complied and observed campaign analytics for both social media accounts and search engine advertisements
• Worked closely with the director of integrated marketing on various advertisement campaigns through copywriting and brainstorming for seasonal campaigns including departmental requests and general college use
• Created social media content for TikTok and Instagram Reels that increased engagement on platforms by 30%
• Streamlined the department ticketing system through the effective use of software and delegating tasks
• Managed and optimized website content to enhance user experience and drive organic traffic through effective search engine optimization (SEO) strategies
• Collaborated on and produced training materials that streamlined onboarding and reduced bottlenecks by 15%
• Pulled metrics and compiled top-level client reports for monthly and quarterly email marketing campaigns
• Produced monthly client email newsletters compiling thought leadership content and industry news for Fortune 100 clients. Responsible for content gathering, copywriting, development, testing, and deployment
• The only intern to be assigned to support the Account team with project management, meeting notes, and campaign analysis
• Designed and created social media content for Instagram, Facebook, Twitter, and Pinterest to promote and educate the target audience on “video gifting”
• Researched and competed against other brands to win “Best New App” by Best Mobile App Awards
• Leveraged data to understand which content worked best on each social media platform and increased engagement by 40%
• Worked closely with the marketing manager and owner of the company to accurately portray company values and reach the target audience to create revenue through app downloads
• Developed content for a student-run blog including Instagram stories and blog post covers for Strikemagazines.com weekly
• Worked as a team member in creating merchandise designs for Strike Magazine
• Developed graphic design skills using programs such as Procreate and Canva to create graphics for social media platforms
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
