Marketing Specialist

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English, Spanish
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About me

Creative, highly motivated, and collaborative marketing professional with 2+ years of experience with a background in digital and social media marketing. Specialties include content generation, data analytics, paid advertisements, and graphic design.


Professional area



Education

August 2015/May 2019 High School Diploma @ Our Lady of Lourdes Academy

AP Scholar

August 2019/May 2023 Bachelor of Science in Marketing @ Florida State University

GPA: 3.85/4.0
• Florida State University Honors Program, Dean’s List, and Presidential Scholars
• Minors: Communications and Commercial Entrepreneurship


Experience

September 2022/May 2023 Marketing Assistant @ Tallahassee Community College

• Complied and observed campaign analytics for both social media accounts and search engine advertisements
• Worked closely with the director of integrated marketing on various advertisement campaigns through copywriting and brainstorming for seasonal campaigns including departmental requests and general college use
• Created social media content for TikTok and Instagram Reels that increased engagement on platforms by 30%
• Streamlined the department ticketing system through the effective use of software and delegating tasks
• Managed and optimized website content to enhance user experience and drive organic traffic through effective search engine optimization (SEO) strategies

May 2022/August 2022 Digital Marketing Intern @ DXagency

• Collaborated on and produced training materials that streamlined onboarding and reduced bottlenecks by 15%
• Pulled metrics and compiled top-level client reports for monthly and quarterly email marketing campaigns
• Produced monthly client email newsletters compiling thought leadership content and industry news for Fortune 100 clients. Responsible for content gathering, copywriting, development, testing, and deployment
• The only intern to be assigned to support the Account team with project management, meeting notes, and campaign analysis

January 2021/November 2022 Social Media Manager/Marketing Assistant @ VidGift Inc.

• Designed and created social media content for Instagram, Facebook, Twitter, and Pinterest to promote and educate the target audience on “video gifting”
• Researched and competed against other brands to win “Best New App” by Best Mobile App Awards
• Leveraged data to understand which content worked best on each social media platform and increased engagement by 40%
• Worked closely with the marketing manager and owner of the company to accurately portray company values and reach the target audience to create revenue through app downloads

August 2021/May 2023 Graphic Designer @ Strike Magazine

• Developed content for a student-run blog including Instagram stories and blog post covers for Strikemagazines.com weekly
• Worked as a team member in creating merchandise designs for Strike Magazine
• Developed graphic design skills using programs such as Procreate and Canva to create graphics for social media platforms


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