Director of Design

Rate, USD
$60 / hour
Work schedule
Full Time,
Language skills
English
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About me

I’m Gaby. I come equipped with a string of awards and a multifaceted skillset. As a proud self-made Latina, I didn’t just graduate with a Bachelor’s in Graphic Design from the Art Institute of Washington; I also earned the ‘Best Portfolio’ title in my class.

My career journey has been about crafting memorable brand narratives and leading creative teams that push boundaries. As a Director of Design, I oversee and lead production on every creative project, from conceptualization and competitive analysis to art direction and execution. It’s not enough for me to simply meet a design brief; I aim to enhance it.

Collaboration is fundamental to our world. Through it, I seamlessly bring together design teams and stakeholders, ensuring our creative direction remains sharp and consistent. I make the vital technical decisions to guarantee exceptional outcomes.

If a creative trailblazer is what you need to manifest your vision, you’ve found her.


Professional area



Education

7/12-12/16 BFA (3.8) Graphic Design @ The Art Institute of Washington - Dulles

Deans Honor Roll
Awarded “Best Portfolio” in graduating class


Experience

5/2019-9/22/2023 Director of Design @ Bear in the Hall

• Led creative projects, ideating visual concepts and conducting competitive analysis and UI/UX research, ensuring alignment with clients’ requirements and exceeding creative expectations.
• Oversaw all client deliverables including branding, package design, web design, video editing, product artwork, digital display, social media, and OOH media.
• Communicated the agency’s creative vision to design teams and stakeholders, overseeing the entire design process and making important technical decisions.

12/2016-9/2018 Senior Graphic Designer @ Team Velocity Marketing

• Oversaw end-to-end design projects, creating original content including logos, illustrations, infographics, and digital ads for a diverse group of clients.
• Reviewed work and provided guidance to junior team members, fostering their professional growth.

12/2014-4/2019 Freelance Graphic Designer @ Geelsee Design (Personal Freelance Business)

• Created impactful graphic designs for diverse clients, including local businesses, artists, and publications
• Developed compelling branding strategies to enhance client visibility and recognition
• Produced engaging social media content that increased audience engagement and follower growth
• Designed visually appealing and user-friendly websites to showcase client products and services


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