Tenacious marketing leader with 8+ years of experience in healthcare software, veterans’ non-profit, tech/telecom, and B2B marketing. Skilled in crafting compelling storytelling and leveraging modern strategies to achieve tangible outcomes. Possesses a strong work ethic, attention to detail, and proactive nature to deliver exceptional results.
As MPM, I serve as the crucial link between clients and the service delivery team, ensuring seamless communication and support. I take charge of project management, creating assignment plans, and diligently overseeing timelines to meet deadlines and exceed expectations. What excites me about this position is the opportunity to work with clients, enhancing their marketing efforts through multi-channel campaigns to achieve business success.
Following the Databound acquisition, I seamlessly transitioned marketing responsibilities, playing a key role in consolidating efforts, launching a successful rebrand, shaping product marketing strategies, creating sales enablement materials, executing a website rebrand, and crafting compelling messaging for effective go-to-market campaigns.
In this role, I led the company rebrand elevating the decision for the Cloudmed acquisition in 2021. I conducted market research, developed branding assets, collaborated with cross-functional teams, and directed marketing activities to successfully launch the new Databound brand and its products with multi-channel campaigns.