Results-driven marketing and analytics professional with a proven track record of leveraging data-driven insights to propel business growth and optimize marketing strategies. With a strong foundation in marketing, a keen analytical mindset, and expertise in digital marketing, I am dedicated to helping organizations achieve their goals through data-driven decision-making.
Developed and executed comprehensive marketing strategies across multiple channels, including digital, social media, and traditional marketing; Collaborated with cross-functional teams to create compelling marketing collateral and content; Monitored and analyzed marketing KPIs to measure campaign effectiveness and adjust strategies accordingly; Presented data-driven insights and recommendations to stakeholders, influencing strategic decisions
Conducted regular sales meetings to review goals, track progress, and implement sales improvement initiatives; Collaborated with marketing and product teams to develop effective sales collateral and campaigns; Managed a team of sales representatives, providing coaching, mentoring, and performance feedback; Oversaw the sales pipeline, ensuring accurate forecasting and timely deal closure
Conducted comprehensive venue research and selection, negotiated contracts, and managed logistics to ensure seamless event operations; Oversaw post-event evaluations and data analysis to assess event performance, providing insights for future improvements; Ample experience in managing marketing budgets, allocating resources effectively, and ensuring ROI
Cherise Bullock Cassell is a PMP, CSM, and ITIL-certified Information Technology (IT) Professional with 23+ years of IT experience, inclusive of 18+ years of program / project management experience. She has a history of exceeding client expectations and building solid on and offshore teams.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
