Inspired, efficiency-minded merchant who helps product focused companies understand and engage with their consumer. Known for keeping my eyes on client needs, marketplace trends, & sales data to identify product growth opportunities.
•Create assortment strategy for Entertaining & Flatware in both Retail & Ecom Channels
• Uphold brand position, while adapting to marketplace trends by monitoring the competitive
landscape, analyzing data, & building off brand/consumer values
• Build 4 seasonal line plans a year while maintaining the core assortment
• Work with product development, design, marketing, & planning to communicate department
strategy & create brand marketing stories.
• Increased Flatware sales by over 30% in the last year by offering a wide assortment, increasing
registry, & building a channel strategy
• Manage one direct report & provide opportunities for professional development
• Team of 2 who managed a $400 million Bed & Bath Furniture Business
• Partnered with global vendors to produce and source quality luxury furniture
• Managed & created assortments through competitor analysis, market analysis, & assortment
tool creation
•Manage weekly/seasonal sales report outs, monitor competitive landscape, creation of products in PLM (Product Life Management), and assortment recommendations
•Created Key Account Assortment for 3 of our 4 Key Wholesale Accounts with 85% adoption for Spring 2021
•Assist Global Merchants with all digital sales tools and sample management
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
