UX & UI Designer

▪ Orchestrated and facilitated cross-functional collaboration with Accounts, Strategy, Research, and Media ad agency departments to strategize and execute a highly impactful marketing campaign ranking top 3 in the district with the National Student Advertising Competition (NSAC).
▪ Generated a projected 3.2 billion Gen Z impressions and a target reach of 30 million by collaborating with a team of 8 designers, fostering an environment of creativity while providing expert guidance for the construction of visually stunning styles and the exploration of research-based suggestions.
▪ Raised UAC by 20% by pioneering the generation of innovative ideas and translated them into visually captivating features, leveraging comprehensive research insights and user analysis data to help the company stay ahead of the competition.
▪ Designed and delivered 43+ pieces of promotional materials, including high-fidelity mock-ups for billboards, display ads, and other visual materials, incorporating strategic business insights to drive design decisions and elevate the brand.

▪ Spearheaded the comprehensive redesign of an antiquated system built in 2005, infusing it with a modern aesthetic and enhanced functionality, as a member of a multidisciplinary team of UX Designers and Researchers to 9,000 students and over 100 faculty members with a 97% success rate upon initial A/B user testing.
▪ Gathered, organized and inspected 1,242 lines of user feedback with quantitative and qualitative analysis. Conducted interviews, and analysis, resulting in the creation of articulate journey maps, optimized flows, robust personas, insightful mental models, contextual scenarios, wireframes, and high-fidelity prototypes.

▪ Achieved exceptional outcomes through astute observation of user thought processes, ensuring the seamless and intuitive utilization of the redesigned system. Reduced student course registration time by 8 hours and freed 64% of advisor time for other work. Reduced user click rate by 72%. Saved the company $85,000 per year through usability & design.

▪ Produced captivating designs and artworks across diverse mediums, including branding, print design, photo editing, illustration, and character design, consistently applying design thinking principles.
▪ Won several awards for design expertise including a state-wide award for a yearbook design made for a high school.
▪ Attuned to and identified business and clients’ needs, actively listened, proactively anticipated requirements, and skillfully incorporated feedback to refine design solutions and exceed expectations.
▪ Strategically justified design choices, leveraging expertise and industry best practices to ensure exceptional visual outcomes and foster trust in client relationships.