I have an unbridled desire to connect with people. Throughout my career, I discovered a knack for filling the gap in communication & the demand for development within employees through creation of training programs, hosting conferences & team-building efforts. This desire, coupled with my ability to implement structure while creatively employing empathy to βget to the heart of others,β has allowed me to be successful from coast to coast, team to team, & person to person. Outside of work you can find me lost in a book, with my puppy or traveling the world. **Open to remote work and/or relocation; based on role, company culture and alignment.
β’ Developed quantitative metrics, standard operating systems, and implementation of marketing strategies to employ full-scale sales funnel efforts for Single-A Affiliate team. (Including but not limited to digital marketing and analysis, grassroots and philanthropic nonprofit efforts, as well as B2B relations.)
β’ Coordinated cross-functional collaboration to drive branding and sales success. Worked closely with team and leaders from sales, retail, sponsorship, community relations, live sports production and headquarters Houston Astros.
β’ Launched multi-million dollar identities, community initiatives and professional sportsβ player brands that positively impacted and leveraged affiliate brand, retail products and game-day sales.
β’ C-suite executive role in start-up company. Led team of regional & onsite managers, while also working closely with CEO, key investors & ownership groups.
β’ Managed annual budgets, KPIs, while coordinating CRM systems & company calendars across multi-million-dollar assets & pending acquisitions.
β’ National & regional panelist speaker on marketing expertise, industry trends as well as conversations regarding diversity, equity & inclusion.
β’ Repeated leader for increased annual revenue (~4-8% growth) in sales for KPIs across companyβs leading assets.
β’ Development and creation of training programs for internal retention efforts, in addition to external recruitment.
β’ Assistance in the creation of marketing collateral, email marketing, print & social media content.