Marketing Director

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English, Spanish
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About me

I have an unbridled desire to connect with people. Throughout my career, I discovered a knack for filling the gap in communication & the demand for development within employees through creation of training programs, hosting conferences & team-building efforts. This desire, coupled with my ability to implement structure while creatively employing empathy to “get to the heart of others,” has allowed me to be successful from coast to coast, team to team, & person to person. Outside of work you can find me lost in a book, with my puppy or traveling the world. **Open to remote work and/or relocation; based on role, company culture and alignment.




Education

2008/2012 Mass Media Communications @ University of North Carolina at Charlotte

Experience

July 2022/present Marketing Director - Single-A Affiliate @ Houston Astros

• Developed quantitative metrics, standard operating systems, and implementation of marketing strategies to employ full-scale sales funnel efforts for Single-A Affiliate team. (Including but not limited to digital marketing and analysis, grassroots and philanthropic nonprofit efforts, as well as B2B relations.)

• Coordinated cross-functional collaboration to drive branding and sales success. Worked closely with team and leaders from sales, retail, sponsorship, community relations, live sports production and headquarters Houston Astros.

• Launched multi-million dollar identities, community initiatives and professional sports’ player brands that positively impacted and leveraged affiliate brand, retail products and game-day sales.

Nov. 2019/Dec. 2021 Director of Marketing @ Varsity Campus

• C-suite executive role in start-up company. Led team of regional & onsite managers, while also working closely with CEO, key investors & ownership groups.

• Managed annual budgets, KPIs, while coordinating CRM systems & company calendars across multi-million-dollar assets & pending acquisitions.

• National & regional panelist speaker on marketing expertise, industry trends as well as conversations regarding diversity, equity & inclusion.

Nov. 2017/Nov. 2019 Regional Marketing and Sales Manager @ Landmark Properties

• Repeated leader for increased annual revenue (~4-8% growth) in sales for KPIs across company’s leading assets.

March 2013/Nov. 2017 Sales Manager @ Campus Crest

• Development and creation of training programs for internal retention efforts, in addition to external recruitment.

• Assistance in the creation of marketing collateral, email marketing, print & social media content.


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