Marketing Director

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English, Spanish
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About me

I have an unbridled desire to connect with people. Throughout my career, I discovered a knack for filling the gap in communication & the demand for development within employees through creation of training programs, hosting conferences & team-building efforts. This desire, coupled with my ability to implement structure while creatively employing empathy to β€œget to the heart of others,” has allowed me to be successful from coast to coast, team to team, & person to person. Outside of work you can find me lost in a book, with my puppy or traveling the world. **Open to remote work and/or relocation; based on role, company culture and alignment.




Education

2008/2012 Mass Media Communications @ University of North Carolina at Charlotte

Experience

July 2022/present Marketing Director - Single-A Affiliate @ Houston Astros

β€’ Developed quantitative metrics, standard operating systems, and implementation of marketing strategies to employ full-scale sales funnel efforts for Single-A Affiliate team. (Including but not limited to digital marketing and analysis, grassroots and philanthropic nonprofit efforts, as well as B2B relations.)

β€’ Coordinated cross-functional collaboration to drive branding and sales success. Worked closely with team and leaders from sales, retail, sponsorship, community relations, live sports production and headquarters Houston Astros.

β€’ Launched multi-million dollar identities, community initiatives and professional sports’ player brands that positively impacted and leveraged affiliate brand, retail products and game-day sales.

Nov. 2019/Dec. 2021 Director of Marketing @ Varsity Campus

β€’ C-suite executive role in start-up company. Led team of regional & onsite managers, while also working closely with CEO, key investors & ownership groups.

β€’ Managed annual budgets, KPIs, while coordinating CRM systems & company calendars across multi-million-dollar assets & pending acquisitions.

β€’ National & regional panelist speaker on marketing expertise, industry trends as well as conversations regarding diversity, equity & inclusion.

Nov. 2017/Nov. 2019 Regional Marketing and Sales Manager @ Landmark Properties

β€’ Repeated leader for increased annual revenue (~4-8% growth) in sales for KPIs across company’s leading assets.

March 2013/Nov. 2017 Sales Manager @ Campus Crest

β€’ Development and creation of training programs for internal retention efforts, in addition to external recruitment.

β€’ Assistance in the creation of marketing collateral, email marketing, print & social media content.


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