Marketing & Communications Specialist with 5 years of marketing experience across nonprofits, consumer products, and financial organizations. I am passionate about connecting ideas with their ideal audience. Creative and dynamic, I look forward to applying my skills in strategic communication and branding to craft a new perspective
-Independently developed and executed integrated marketing campaigns for the Youth Hub program to increase participation, directly contributing to increasing enrollments by 86%, making the program the most successful nonprofit youth program in Western Canada.
-Responsible for B2B relations at the nonprofit organization, built and maintained relationships with businesses such as Wendy’s Canada, Tim Horton’s, and Good Earth.
-Conducted market research and analyzed client data to inform brand positioning and messaging.
-Facilitated and delivered orientations to new arrival refugees in crisis upon landing, managing confidential documents and clients’ files.
-Provided new Canadians with employment counselling sessions while assessing their needs to create an equally adaptable environment and allow them to overcome barriers and increase accessibility.
-Collaborating closely with senior management at the largest insurance broker in Western Canada, provided voluminous administrative and creative support to rollout corporate changes, overseeing execution of internal communications, including newsletter, podcasts, surveys, and blogs, resulting in a 19% increase in employee engagement and 27% increase in employee satisfaction.
-Developed interpersonal and relationship management channels to consult with diverse stakeholders.
-Responsible for independently organizing various events such as family days, award functions, and corporate culture events that were attended by hundreds of guests.
-Managed SharePoint and internal media pages for an array of facilities including writing editorial products such as reports, corporate presentations notifications and summaries, and stories.
-Responsible for driving sales at the local flower shop, independently led all social media initiatives, paid media ads, website, and SEO by managing a $75,000 marketing budget, directly leading to improving click-through rate and conversions by 28% and 19% respectively.
-Ensured consistent branding and communication through multiple channels such as social media, website, physical and traditional marketing, and in-store display.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
As a team-centric C-level executive with a focus on sales and business development, I have a 15-year track record of leading organizations toward achieving unprecedented success, dramatically expanding market presence in competitive segments, and positioning organizations for long-term, sustainable gains.
Experienced mid-level professional with experience mainly in the pharmaceutical industry, specializing in marketing, operations, communications and project management. I am passionate about delivering innovative solutions that enhance customer engagement and satisfaction, while driving business growth and efficiency.
