Lead Digital Marketing Strategist

Rate, USD
Not specified
Work schedule
Full Time, Contract,
Language skills
English, Greek, Spanish
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About me

I have a Bachelor of Arts in Political Science and Government from Brown University, where I also served as an editor for the Journal of Philosophy, Politics, and Economics. Currently, I am a Programmatic Strategist at Tinuiti, a leading performance marketing agency. My core skills include digital marketing, data analysis, and customer journey mapping.

As a Strategist, I have served as the main point of contact for the NFL, Sony Electronics, and e.l.f. clients, and I identify and maintain growth across key KPIs such as revenue, sales, and engagement. I work with subject matter experts, client services, and analytics teams to provide an overarching strategy of how digital campaigns will impact clients’ customer journeys. I also have experience in developing and executing marketing media plans, measuring and visualizing digital performance, and applying knowledge in various digital channels such as SEM, SEO, Paid Social, Programmatic Display, Lead Nurture, and CRO/UX. I am passionate about delivering results, learning new skills, and collaborating with diverse and talented teams. I bring a unique perspective and experience to the table, as I am fluent in three languages, have a background in political science and journalism, and have been a member of Chatham House, a world-leading policy institute.I have a Bachelor of Arts in Political Science and Government from Brown University, where I also served as an editor for the Journal of Philosophy, Politics, and Economics. Currently, I am a Programmatic Strategist at Tinuiti, a leading performance marketing agency. My core skills include digital marketing, data analysis, and customer journey mapping. As a Strategist, I have served as the main point of contact for the NFL, Sony Electronics, and e.l.f. clients, and I identify and maintain growth across key KPIs such as revenue, sales, and engagement. I work with subject matter experts, client services, and analytics teams to provide an overarching strategy of how digital campaigns will impact clients’ customer journeys. I also have experience in developing and executing marketing media plans, measuring and visualizing digital performance, and applying knowledge in various digital channels such as SEM, SEO, Paid Social, Programmatic Display, Lead Nurture, and CRO/UX. I am passionate about delivering results, learning new skills, and collaborating with diverse and talented teams. I bring a unique perspective and experience to the table, as I am fluent in three languages, have a background in political science and journalism, and have been a member of Chatham House, a world-leading policy institute.


Professional area



Education

2019 B.A. @ Brown University

Experience

April 2022 - Present Digital Programmatic Specialist @ Tinuiti

Serve as main programmatic point of contact for NFL, Sony Electronics, and e.l.f. clients and identify & maintain growth across key KPIs: revenue, sales/conversion, and engagement
Achieved a 10% incremental investment from client to run high impact ads for tentpole campaign, which in turn beat their main KPI goal by 35%
Received a 25% quarterly incremental investment from client for programmatic division to test into net new tactics
Maintain advanced knowledge of DSPs, ad servers, web analytics, and the entire programmatic landscape
Source of support and guidance on behavioral & technical skills, and knowledge & strategy for five mid and junior level employees across accounts
Drove standardization across accounts through new work process documentation which was adopted as the project management standard by the entire division
Collaborate with cross-channel teams as the lead on multi-touch attribution for clients to see impact of full funnel media and cross-channel success

Feb 2021 - April 2022 Digital Strategist @ Investis Digital

Work with subject matter experts, client services, and analytics teams to provide an overarching strategy of how digital campaigns will impact clients’ customer journeys
Develop strategy for leading clients in the retail industry, quick service restaurant industry, and tax industry
Applicable knowledge in following digital channels: SEM, SEO, Paid Social, Programmatic Display, Lead
Nurture, CRO/UX
Lead in creating marketing media plans outlining digital channel spend and planned revenue for clients
Measuring and visualizing digital performance against benchmarks and KPIs (daily data analysis)
Mapping marketing tactics to the customer journey based on user-intent across various industries

July 2019 - Feb 2021 Associate Merchant @ Walmart

Assist Walmart through Omni-channel initiatives
Focus on growing an E-commerce specific business for Men’s Tops and Bottoms on Walmart.com
Working cross-functionally to create a seamless experience for the customer between stores and online
Category Specialist- Men’s Pants
Strategically managed the category’s financials, planning, and growth on Walmart.com
Drove site navigation and PLP optimization; has expertise in how the customer shops
Search Engine Marketing (SEM) Captain


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