As an accomplished User Experience Designer, I bring a wealth of experience to product teams both big and small. My expertise includes leading ventures like Trystate.fm, a revenue-generating marketplace where I have a proven track record of delivering exceptional user experiences. During my tenure as a Channel Sales Program Manager at Apple, I excelled in producing high-fidelity prototypes, personalization solutions, and content strategies. Drawing from my extensive experience in designing for luxury consumer brands, I am well-prepared to enhance any team seeking a skilled and versatile professional.
β’ Established Trystate.fm, a revenue-generating marketplace, and took responsibility for all aspects of the company’s operations and growth.
β’ Successfully brought service providers and customers together, receiving 100% positive reviews on the end-to-end user experience for both sides of the interaction.
β’ Cultivates relationships with early users to synthesize and translate needs into strategic product decisions.
β’ Spearheaded agile product development, guiding the team through sprint cycles and ensuring efficient product delivery.
β’ Created and presented high-fidelity prototypes, selling-in performance improvement strategies in the user journey to channel sales and executive leadership.
β’ Worked cross-functionally with sales, creative, and operation teams in crafting strategic online-to-offline development of global channel partner programs across all routes to market.
β’ Designed personalization solutions and drove incremental revenue in multiple sales programs.
β’ Facilitated qualitative and quantitative user research methods, including surveys and interviews.
β’ Lead designer for store employee android app that reduced actions needed to call items to the sales floor resulting in improved customer NPS and a 14% increase to store revenues.
β’ Articulated problem areas, mapped user flows, prototyped a production-ready solution and ensured a proper handoff to the external engineering team.
β’ Leveraged fluency in design software, prototyping a client-facing native mobile app integrating original content and exclusive events that accelerate customer acquisition and drive brand affinity.
β’ Produced responsive website, social posts, and video assets; 3x properties under management.
β’ Designed and implemented A/B tests when determining the best messaging and campaign tactics.