Strategic Consultant

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

Every brand has an untold story, waiting to captivate its audience. As an adept advertising professional, I see myself as the storyteller who bridges compelling narratives with their intended audience. My extensive experience spans multiple facets of marketing, from paid media and social media to brand development and digital campaigns. Beyond just skills, I bring a fervor to innovate, collaborate, and drive impactful results. Let’s embark on a journey together, transforming challenges into opportunities and visions into realities. Ready to make the next big move? Let’s chat!


Professional area



Education

2015-2019 Bachelors if Advertising, Concentration in Media Planning and Account Management @ Temple University

Experience

Apr 2021 - Mar 2022 Multi-Channel Marketing Consultant @ Endegene

•Build and maintain trusted relationships with peers and leaders, ensuring successful Brand partnerships
•Gather requirements through scope clarification dialogue with Brand representatives at initiation and throughout the project
•Act as a primary point-of-contact throughout the production lifecycle, alongside Planning Operations

Jun 2019 - Mar 2021 Associate Media Planner @ CMI Media

• Execute planning, performance evaluation, and optimization across programmatic and paid social media channels using best in class DSP’s and Media Technology Partners.
• Recommend audience targeting criteria, placements, bid rules, weight, scheduling, reach frequency, and recency goals.
• Traffic ads, deliver reporting and insights for programmatic channels on a weekly/monthly basis
• Review campaign data, extract insights and optimize
• Perform pre-launch QA of all display or social campaigns
• Manage budgets and reconciliation process
• Maintain relationships with all major media platforms; staying up to speed on all developments (new ad formats, targeting capabilities, and data.) and gaining consideration for beta test inclusion
• Assist in creative direction based on best practices
• Collaborate with internal account teams for day to day management of media campaigns


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