Every brand has an untold story, waiting to captivate its audience. As an adept advertising professional, I see myself as the storyteller who bridges compelling narratives with their intended audience. My extensive experience spans multiple facets of marketing, from paid media and social media to brand development and digital campaigns. Beyond just skills, I bring a fervor to innovate, collaborate, and drive impactful results. Let’s embark on a journey together, transforming challenges into opportunities and visions into realities. Ready to make the next big move? Let’s chat!
•Build and maintain trusted relationships with peers and leaders, ensuring successful Brand partnerships
•Gather requirements through scope clarification dialogue with Brand representatives at initiation and throughout the project
•Act as a primary point-of-contact throughout the production lifecycle, alongside Planning Operations
• Execute planning, performance evaluation, and optimization across programmatic and paid social media channels using best in class DSP’s and Media Technology Partners.
• Recommend audience targeting criteria, placements, bid rules, weight, scheduling, reach frequency, and recency goals.
• Traffic ads, deliver reporting and insights for programmatic channels on a weekly/monthly basis
• Review campaign data, extract insights and optimize
• Perform pre-launch QA of all display or social campaigns
• Manage budgets and reconciliation process
• Maintain relationships with all major media platforms; staying up to speed on all developments (new ad formats, targeting capabilities, and data.) and gaining consideration for beta test inclusion
• Assist in creative direction based on best practices
• Collaborate with internal account teams for day to day management of media campaigns
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
