# Data Science Analyst

Location[United States](https://jobicy.com/resume-region/united-states.md)Rate, USD Not specifiedWork schedule Full Time,  Contract,  Part Time, Links Language skills EnglishAvailable for Hire Yes [Hire me](#resume-dialog)

Save  Log in to save

## About me

I am a Data Science Analyst. Combining my data analytics skills and my marketing experience, I am creative with data mining efforts to develop new process’, improve customer experiences, and synthesize data-driven stories.

## Professional area

### [Marketing](https://jobicy.com/resume-category/marketing.md)

## Skills

### [Brand Strategy](https://jobicy.com/resume-skill/brand-strategy.md)[Data Analytics](https://jobicy.com/resume-skill/data-analytics.md)[Database Management](https://jobicy.com/resume-skill/database-management.md)[Google Analytics](https://jobicy.com/resume-skill/google-analytics.md)[Machine Learning](https://jobicy.com/resume-skill/machine-learning.md)[Marketing Analytics](https://jobicy.com/resume-skill/marketing-analytics.md)[Marketing Strategy](https://jobicy.com/resume-skill/marketing-strategy.md)[Microsoft Excel](https://jobicy.com/resume-skill/excel.md)[MS Power BI](https://jobicy.com/resume-skill/ms-power-bi.md)[Pivot Table](https://jobicy.com/resume-skill/pivot-table.md)[Python](https://jobicy.com/resume-skill/python.md)[Regression](https://jobicy.com/resume-skill/regression.md)[SQL](https://jobicy.com/resume-skill/sql.md)[Statistics](https://jobicy.com/resume-skill/statistics.md)

## Education

2019  Political Science and Theory  @  University of California, Los Angeles  2019  Data Science Immersive Program  @  General Assembly

## Experience

07/2023 - Present  Marketing Data Analyst, Consumer Data  @  Mars Wrigley Group

– Collaborate with data scientists to strategize audience segmentation with 1st party data and 3rd party data using Python and Azure
– Build an insights repository of historical campaigns using PowerBI – write case studies, and update best practices based on results – standaridze SQL quieres in Treasure Data to optimzie time spent on reporting and KPI tracking.
– Act as the 1PD advisor in creating attribution models that factor in a multi-device, multi-step consumer journey, with multiple engagement points contributing to conversion
– Support knowledge of statistics (Hypothesis testing, regression analysis, causality analysis)

08/2020 - 06/2023  Sr. Data Strategist  @  Ayzenberg Group

– Develop strategy for targeting metrics, reporting structures and dashboards to help measure & improve operational performance
– Build custom measurement plans, optimize tagging structures, and lead reporting analytics
– Use Python to build scripts for cleaning data, data visualization, and building web scrapers using BeautifulSoup and Selenium
– Perform strategy research on RFPs using analysis tools (RivalIQ, Helixa, Netbase, GWI) and perform competitive analysis using consumer segmentation and social listening monitors.
– Optimize dashboard based on analysis needs and data visualization (Sprinklr, Datorama, PowerBI, SQL)

02/2020 - 08/2020  Data Aanalyst  @  Canvas Worldwide

– Streamlined optimal workflows and excel automation into reports on Power BI dashboard
– Worked collaboratively with internal & external stakeholders (client and creative agency) to plan and produce analytics deliverables
– Performed in-depth analysis of Ad-Hoc reports using Python and Jupyter Notebooks
– Use marketing research from partners (PlaceIQ, 4C, programmatic teams) to develop insights on strategy
– Identified digital trends of strategy across platforms including: FB/IG, Twitter, YouTube, Snapchat, SearchAds360, Amobee

08/2018 - 05/2019  SEO Associate  @  Matador Solutions

– Analyzed client-audience interaction and consumer behavior through Google Analytics
Measured SEO strength with MozPro, ahrefs, Spyfu dashboard and optimized accordingly (Domain/Page Authority, Backlinks)
– Optimized and designed WordPress sites for best SEO practices using JavaScript & PHP
– Ran client rankings, created reports, wrote content, and completed necessary research for clients
– SEO Performance Reports included: Anniversary reports, Content Expansion, Backlink Competitor Reports, Competitor Analysis, Based on Rankings, Directory Submission, Existing Content Audits, Comparative Analysis

## Recommend this talent