Copywriter & Editor

– Led the UX design and SEO-optimised copywriting creation to achieve 37k monthly visits in the first quarter post-launch
– Increased traffic and engagement by over 200% within the first two months by managing and curating entertainment coverage from a personally selected team of credentialed writers
– Improved social media and search engine clickthroughs by 56%, securing quotes from major studios, press, and networks

– Increased audience engagement to 244k monthly active users by creating SEO and UX-optimised content strategies
– Quoted in global advertising campaigns by Disney, Netflix, Amazon, and other studio giants as well as artists, record labels, and publicists
– Edited a weekly TV & film roundup that regularly trended, building reader engagement and forging relationships with networks
– Managed a team of acclaimed writers, securing Rotten Tomatoes certification for review critics by editing all editorial content to national outlet specification
– Streamlined UX copywriting for B2B and B2C-facing material, writing and implementing brand guidelines to attain network-wide continuity
– Grew the brand into the world’s #6 streaming platform with over 8.5 million monthly listeners through OOH, Google Ads, social media and video advertising campaigns, working on an award-winning marketing team
– Boosted listenership acquisition and brand awareness by copywriting and project managing billboard campaigns including Times Square installations
– Built brand partnerships with Tucson’s DUSK Festival, #iVOTED Festival, WhistlePig Whiskey, Black Reel Awards, and more partners to deliver 189 million average ad impressions per month
– Reached a network-high of 250k live listeners through the development of the new radio programming special, Release Day Listening Party

Previous roles at idobi:
Junior Editor, Marketing Assistant 2016–2019
Staff Writer 2014–2016
Writing Intern 2013–2014

– Grew the live audience to over 100k weekly listeners with fully-produced original audio content
– Became the network’s top-selling show by pioneering a new delivery strategy of organically embedded live sponsorship reads
– Created the written identity of the show, crafting a more in-depth method of promotion that was later adopted across the network
– Featured in multiple billboard campaigns across the US
– Interviewed actors & artists including Daniel Wu, LIGHTS, and Ally Ioannides
– Achieved regular increases in listenership and social media engagement by liaising with press, networks, and talent to secure effective cross-promotion

Wrote features, reviews, and conducted interviews of alternative artists

A&R, research, social media management, day-to-day artist management