Product Focused Community Builder, Strategist & Systems Thinker, ICT

Location: United States
Rate, USD: $125 / hour
Work schedule: Full Time, Contract, Part Time,
Links
Language skills: English

About me

Product Focused Community Builder, Digital Strategist and Systems Thinker | Information & Communications Technologist (ICT)Information Communications & Technology professional based in the Mojave Desert. A Creative Technologist, I write, design and implement digital solutions.

Clear communicator via Technical and Creative documentation. Outputs include internal and external business documentation.

My rich background in Sales, Marketing and Data Analysis is highlighted via metric-driven wins including:

– Achieving 2.3x Return on Ad Spend for Major National e-Commerce Brand
– End-to-End Product Development + Online Community Launch averaging 3% Month-Over-Month organic growth within a 24-month window w/zero ad spend

Strategic planner aligning Mission, Vision, Core Values & Organizational Charts to clearly communicate Product, Service, and Value Proposition. Wins include developing a proprietary communications framework centered around Customer Relationship Management (CRM) and online communities known as the ORCA (Organically Reaching Customer Acquisition) Method.

Enterprise architect simplifying complex communications plans with meaningful experience developing Internal and External Personas to communicate corporate messages rooted in Brand Identity, capturing tonality and voice. Marketing leader aligning analytics, customer jobs, and automation with Product Development and Go-To-Market strategies as part of research-driven feedback loops.

Creative and visionary thinker configuring internal business modules through Enterprise Resource Planning: HR, Sales, Marketing, Finance, Operations, Legal, and Technology. Broad interest in database design. Platform agnostic systems thinker, focusing on Open Source solutions w/an interest in middleware & backend API/SDK (Odoo, Google Cloud, Salesforce) integrations.

Agile methodologies with an understanding of DevOps culture, my solutions guide teammates & stakeholders through levels of trust, safety & collaboration.

Cross-Functional Director with operational planning level experience across sectors including Non-Profit, Services, Technology, and Health.

Expanding capacity in IT Support, Natural Language Processing, HTML & Javascript through Systems. Overlap includes lessons in signals & logic-based database design.

Tools:

Canva, Grammarly, Watson, Hemingway, Jarvis AI, Odoo, Salesforce, Figma, Trello, Google Analytics, GitHub, Ahrefs, Hubspot, Google Trends, Quickbooks

Common Deliverables:
Process Design, Information Architecture, Technical Audits, Tools Analysis, Sentiment Analysis, Survey Design, Research, Feedback Gathering, Systems Design, Go-To-Market

Professional area

Design & Media Management & Operations Marketing Sales SEO Teacher & Coach Web Analyst Writing & Content Creation

Skills

Account Management Active Listening Adaptability Administration Agile Analysis Article Writing Asana Automation B2B B2C Big Data Brand Identity Brand Strategy Canva Community Management CRM

Education

8/2010 - 6/2012 BS @ Stony Brook University
8/2010 Certificate of Completion, Product Management @ General Assembly

Experience

6/2021 - 4/2023 Director of Special Projects @ Silicon Valley Leadership Group

Product Owner + Lead Architect for Silicon Valley Leadership Group’s (www.svlg.org) first organizational Intranet, spearheading Enterprise Resource Planning + digitization of business processes.

Focusing on Standard Operating Procedures, understanding internal business modules, and components to outline the architecture of the design of a custom Enterprise Resource Planning system leveraging Salesforce and GSuite as primary tools responsible for the flow of information in and out of the system.

Daily, weekly, monthly, and quarterly tasks centered around maintaining the integrity of the system through deliverables and reports related to User & Data Management, Security, and Analytics.

Served cross-functional team and leadership as part of the organizations overarching Digital Transformation strategy, a direct response to the Covid-19 pandemic.

IT Operations including Tools + Systems Administration, documentation, customer interviews, managing project backlog, and creating internal processes around Weekly Team Reporting, system integrity, team engagement, and skills-based training designed to minimize external vendor costs related to most common troubleshooting issues, thereby driving organizational efficiencies.

On Call Project Guide @ Atomic Revenue

– Responsible for overseeing the entire scope of client work on behalf of Atomic Revenue, the project team. Primary client point-of-contact, working in collaboration with Project Epic.
– Project + Task Management, Meeting Facilitator, Budget Management + Project Profitability
– Responsible for: Conflict Resolution, Strategic planning, Cross-Selling, Managing Internal Subject Matter Experts, and Conducting Quarterly Reviews
– Methodologies: Agile, Entrepreneurial Operating System (EOS), Lean

6/2013 - 11/2016 Sr. Account Executive @ Dedicated Media

Dedicated Media – A Nexstar Digital Company logo
Dedicated MediaDedicated Media
3 yrs 6 mos3 yrs 6 mos
El Segundo, CAEl Segundo, CA
Senior Account ExecutiveSenior Account Executive
Aug 2014 – Nov 2016 · 2 yrs 4 mosAug 2014 – Nov 2016 · 2 yrs 4 mos
August 2014: Promoted to Senior Account Executive. Developed and executed campaign strategies for key national brands via digital advertising solutions. Direct involvement in over 150+ campaigns and $5MM+ in ad revenue.

December 2015: Dedicated Media acquired by LIN Media / Media General.

August 2014: Promoted to Senior Account Executive. Developed and executed campaign strategies for key national brands via digital advertising solutions. Direct involvement in over 150+ campaigns and $5MM+ in ad revenue. December 2015: Dedicated Media acquired by LIN Media / Media General.
Skills: Qualitative Data · Web StrategySkills: Qualitative Data · Web Strategy
Account ExecutiveAccount Executive
Jun 2013 – Aug 2014 · 1 yr 3 mosJun 2013 – Aug 2014 · 1 yr 3 mos
Dedicated Media is an online customer acquisition platform that operates on every level of the intent funnel. Dedicated combines customized audience modeling with superior data analytics in a brand safe environment – delivering intelligent optimization across multiple channels, including: display, performance, lead generation, social, video, and mobile.

Digital account executive with a portfolio of 100+ clients across Fortune 500 corporations and their respective agencies. Responsible for relationship growth from initial contact, contract/deal negotiation, and campaign renewals. Media mix includes: display, performance based CPA, lead generation, video pre-roll, mobile, and social media.Dedicated Media is an online customer acquisition platform that operates on every level of the intent funnel. Dedicated combines customized audience modeling with superior data analytics in a brand safe environment – delivering intelligent optimization across multiple channels, including: display, performance, lead generation, social, video, and mobile. Digital account executive with a portfolio of 100+ clients across Fortune 500 corporations and their respective agencies. Responsible for relationship growth from initial contact, contract/deal negotiation, and campaign renewals. Media mix includes display, performance-based CPA, lead generation, video pre-roll, mobile, and social media.
Skills: Qualitative Data · Web Strategy

6/2012 - 6/2013 Affiliate Marketing Manager @ TargetClose

TargetClose (www.targetclose.com) is a customer acquisition platform that leverages its proprietary technology and advanced analytics to engage customers with the most relevant digital experience. Our laser focus on the user experience helps drive new and repeat sales for our clients.

As TargetClose’s Affiliate Marketing Manager, I was tasked with the recruitment, development, and maintenance of affiliate relationships while driving sales and representing client’s best interests. I was also responsible for the negotiation of affiliate payment terms and structure (CPL, CPA, CPC, revshare, etc), monthly billing and reconciliation, as well as the establishment and enforcement of compliance policies.

I managed, consulted and optimized MM affiliate programs for tier one clients.TargetClose (www.targetclose.com) is a customer acquisition platform that leverages its proprietary technology and advanced analytics to engage customers with the most relevant digital experience. Our laser focus on the user experience helps drive new and repeat sales for our clients. As TargetClose’s Affiliate Marketing Manager, I was tasked with the recruitment, development, and maintenance of affiliate relationships while driving sales and representing client’s best interests. I was also responsible for the negotiation of affiliate payment terms and structure (CPL, CPA, CPC, revshare, etc), monthly billing and reconciliation, as well as the establishment and enforcement of compliance policies. I managed, consulted and optimized MM affiliate programs for tier one clients.