Marketing and Activation Executive

Lead the identification and development of new growth opportunities including pop-ups, location expansion, marketing
activation, partnerships, metrics, and tracking mechanisms including the business case and bottoms up owned premise
forecast for new Taproom and pop-up expansion plan, projected to drive 10% growth vs prior year.
Manage on premise P&L across 2 sites, 3 pop-ups and company DTC ecommerce site. Delivered on plan.
Responsible for all owned premise partnerships, including sourcing, presentations, contracting, and deal closure.
Partner with product development team on innovation roadmap to ensure that flavor innovation delivers against guest needs
and in-market trends. Manage taproom calendar to ensure optimal mix of core, seasonal and limited offerings.

Grew revenue 2-7% per year by strategically planning and successfully executing guest experience programming including
the Boston-based beer hall, festivals, retail outlets, special events, and tours
Managed P&L including all budgeting, business and strategic planning, and executive team read-outs to consistently meet or
exceed expectations
Responsible for administrative planning including cash control, vendor relationships, ordering, and regulatory compliance to
maintain the highest standards of safety and quality.
Supervised 80 beer hall employees, including hiring, training, and evaluating team performance, and implemented best
practices to establish and maintain high standards for customer service
Played significant role in the internal rebrand of Harpoon to Mass Bay Brewing Company, working heavily with executive
leadership, marketing and sales to develop a holistic plan for implementation
Partnered with sales, marketing, production, finance, and operations to align on product launch timelines, event scheduling,
innovation planning, and program execution, increasing foot traffic by 5% versus prior year.

Managed daily operations of a 200-seat restaurant and retail market including staffing, quality standards, private dining, food
and beverage service, and administration for front of house. Responsible for recruiting, training, scheduling, motivating and
overseeing all front of house staff

Strategically managed bar service to successfully target a high volume of guests and maintained customer satisfaction during
events at Patriot Place such as Patriot games, concerts, and conventions and managed P&L
Led the beverage menu development and implementation of wine education program for servers and bartenders and
supervised 35 staff members including training, evaluation, management, and discipline