Marketing and Activation Executive

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
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About me

Passionate, consumer-centric marketing and hospitality leader with 15 years of management experience. Expertise in building immersive guest experiences and adapting executions to meet market and consumer needs. P&L owner who is a compassionate, collaborative leader adept at handling high pressure situations, providing excellent guest engagement, building out on-premise and retail spaces, and achieving management goals.

Professional area


2001-2003 Associate of Science, Liberal Arts @ Dean College
2004-2006 Bachelor of Science, Business Administration @ Plymouth State University


September 2022 Director of Own Premise @ Downeast Cider House

Lead the identification and development of new growth opportunities including pop-ups, location expansion, marketing
activation, partnerships, metrics, and tracking mechanisms including the business case and bottoms up owned premise
forecast for new Taproom and pop-up expansion plan, projected to drive 10% growth vs prior year.
Manage on premise P&L across 2 sites, 3 pop-ups and company DTC ecommerce site. Delivered on plan.
Responsible for all owned premise partnerships, including sourcing, presentations, contracting, and deal closure.
Partner with product development team on innovation roadmap to ensure that flavor innovation delivers against guest needs
and in-market trends. Manage taproom calendar to ensure optimal mix of core, seasonal and limited offerings.

May 2015 - June 2021 General Manager @ HARPOON BREWERY

Grew revenue 2-7% per year by strategically planning and successfully executing guest experience programming including
the Boston-based beer hall, festivals, retail outlets, special events, and tours
Managed P&L including all budgeting, business and strategic planning, and executive team read-outs to consistently meet or
exceed expectations
Responsible for administrative planning including cash control, vendor relationships, ordering, and regulatory compliance to
maintain the highest standards of safety and quality.
Supervised 80 beer hall employees, including hiring, training, and evaluating team performance, and implemented best
practices to establish and maintain high standards for customer service
Played significant role in the internal rebrand of Harpoon to Mass Bay Brewing Company, working heavily with executive
leadership, marketing and sales to develop a holistic plan for implementation
Partnered with sales, marketing, production, finance, and operations to align on product launch timelines, event scheduling,
innovation planning, and program execution, increasing foot traffic by 5% versus prior year.

Sept 2014-Feb 2015 General Manager @ LA BRASA

Managed daily operations of a 200-seat restaurant and retail market including staffing, quality standards, private dining, food
and beverage service, and administration for front of house. Responsible for recruiting, training, scheduling, motivating and
overseeing all front of house staff

June 2011- Aug 2014 General Manager @ TASTINGS WINE BAR AND BISTRO

Strategically managed bar service to successfully target a high volume of guests and maintained customer satisfaction during
events at Patriot Place such as Patriot games, concerts, and conventions and managed P&L
Led the beverage menu development and implementation of wine education program for servers and bartenders and
supervised 35 staff members including training, evaluation, management, and discipline

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