Brand & Influencer Marketing Expert

Led influencer marketing campaign efforts for the ADT brand along with 4 other LOB’s within the company.
-Vetted, hired, and maintained relationships with over 215 content creators for 15 campaigns resulting in over 700 pieces of content and an organic reach of 110M+.

Maintained professional relationships with business partners, colleagues, and clients.
-Worked directly with the Brand Managers from creative agencies to brief the content, ensure timely deliveries, and be the point of contact for any brand related inquiries.
-Worked closely with ADT’s brand partners and service providers to ensure agreement on shared content and lead regular cadence meetings as the client point of contact.

Strategized, planned, and created briefs for monthly social media content for the ADT Brand pages as well as eight other B2B and B2C channels within the organization.
-Partnered directly with the creative agency executing the content to thoroughly review and ensure accuracy.
-Partnered with channel owners to ensure content was in line with their marketing strategy & goals and was executed timely.

Sharpened written and oral communication skills by presenting analytical and trend reports.
-Created monthly business reviews by analyzing data and delivering insights based on performance.
-Created weekly trend reports to review the hottest social and marketing trends with upper management.

-Managed company social media pages by creating a posting schedule and interacting with tenants online.
-Created plat maps of company owned properties on Photoshop, InDesign, and CAD softwares.
-Created graphic designs for company-wide promotional use.
-Planned and designed social media posts for company pages.
-Created email campaigns for tenant newsletters.

-Created and implemented marketing strategies to promote the company to both consumers and other corporations.
-Managed and redesigned e-commerce site.
-Designed promotional email campaigns that were sent out to thousands of customers daily.
-Researched information for product development opportunities.
-Reached out to other businesses on a weekly basis in order to create relationships and partnerships between our companies.
-Utilized Microsoft Office by creating spreadsheets with important company & financial data.
-Planned events and charity opportunities in order to promote and represent the company.
-Created an international export and marketing plan to introduce products to foreign markets.
-Assisted in upholding social media presence to 83,000+ followers.