Communication & Content

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About me

My greatest joy is helping firms and leaders from diverse industries surface their deepest wisdom, activate their authentic voice, and spread a unique global message through unforgettable copy, content and campaigns. While my background is in creative fulfillment, my best skill sets are coaching, motivating and managing young team members and redesigning internal creative systems to support their growth and productivity.


Sept 2007 to May 2009 Master of Arts in English Language and Linguistics @ University of Wisconsin-Milwaukee


Aug 2022 to Jun 2023 Senior Content Strategist @ Publicis Sapient

Support client account team to provide strategic content direction, campaign architecture, messaging and copywriting for multi-platform digital campaigns in the Middle East and Africa regions.

Jan 2022 to May 2022 Senior Content Manager @ Prestidge Group

Oversaw the content strategy, writing, editing and deployment for a collection of high-profile executive and entrepreneur brands. Managed a team of 8 in-house creative professionals to deliver top-quality media, audio, video and written content for PR, outreach and social media across the Gulf. Oversaw the streamlining and revamping of systems and processes for maximum output that also did not sacrifice creativity or attention to detail.

Jun 2021 to Dec 2021 Content Writer @ Global Hotel Alliance

Guided the content development for all aspects of a full rebrand for the GHA DISCOVERY (formerly DISCOVERY Loyalty) worldwide hotel loyalty program. This involved reviewing and distilling insights from branding documentation; reviewing the work of other contracted writers for adherence to the new brand style, content and tone of voice; and personally crafting hundreds of hotel descriptions, dozens of social media posts and other content as required. The brand relaunched on 7 December 2021.

June 2019 to June 2021 Brand Strategist, Content Creator & Marketing Coach @ Lisa England LLC (self employed)

Identified brand voice, distilled brand value into words, and crafted brand messages for small businesses. My work also included strategizing, researching, writing and editing content for mid-sized businesses. I lead team of specialists to develop lead-generating tools, websites, and social media. Duties include:
– Brand message strategy
– Brand voice development
– Creative brief writing
– Lead generation
– Pre-sales relationships
– Sales presentations
– Account management
– Press release writing
– Marketing strategy
– Website design
– Content strategy
– Content writing
– Content editing
– Blog writing
– Ghostwriting
– Social media strategy
– Project management

Sept 2018 to May 2019 Copywriter @ MBLM

Developed content, message and copy for brands + branded marketing assets across print, digital and interactive forms. My work spanned industries as diverse as construction and food service, government services and tourism. I worked on accounts for major global brands and regional powerhouse players in the GCC.

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