Sales Senior Leader

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Full Time,
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About me

Result-driven sales director with over 4 years of experience in leading and scaling high-performing teams within the SaaS industry. Adept at leveraging data-driven insights to drive strategic decision-making and optimize business development processes. Proven track record of exceeding targets and implementing successful outbound strategies. Skilled in fostering collaborative and high-impact team environments.


2007-2012 Chemistry @ University of Central Florida


Sept 2022 - July 2023 Director, Sales Development Representatives + Digital Sales @ Finastra

Led sales development team of 30 reps to achieve annual revenue targets of $10 M in high growth SaaS environment. Analyzed business and sales targets using critical problem-solving skills. Targeting mid-size to enterprise level companies for SaaS solutions
• Utilized CRMs for workflow management, reporting, and analysis, leading to enhanced sales pipeline visibility and improved decision-making.
• Created outbound sequences and strategies to ensure focus on constrained addressable market.
• Introduced innovative incentive programs and recognition schemes to motivate and reward high-performing team members, resulting in a 20% increase in employee morale and overall sales productivity.
• Recruited, onboarded, managed, and developed global team across multiple business units fostering a culture of continuous development and high performance holding a 50% promotion rate into field sales.
• Collaborated with Sales, Marketing, Product and Operations to develop successful strategies and goals to penetrate new territories by assessing competitor offerings and approaches, maintaining stakeholder relations.
• Created a playbook for prospecting as a resource for managers and resp, effectively using playbook to build pipeline.
• Facilitated seamless cross-functional collaboration between sales, marketing, and product teams, ensuring alignment of business objectives and the streamlining of processes, which led to a 30% improvement in interdepartmental synergy and overall operational efficiency.
• Fostered a culture of teamwork, creativity, and continuous improvement, resulting in a 40% increase in team productivity and satisfaction.
• Streamlined the sales process by identifying and eliminating inefficiencies, reducing the average sales cycle by 15% and improving the overall customer experience, leading to a 10% increase in customer satisfaction scores.
• Conducted regular performance reviews and provided constructive feedback to team members, fostering a culture of accountability, professional development, and continuous improvement, leading to a 25% reduction in employee turnover.

Jan 2020 - Sept 2022 Digital Sales Representative - Manager @ Finastra

Managed 8 digital sales reps with focus on midsize to large enterprise market offering payment solutions and other ancillary payment tools to existing clients.
• Directed and supervised a team of 8 digital sales representatives, providing ongoing support and guidance that led to a 10% increase in individual sales performance and a 15% enhancement in client satisfaction.
• Employed a consultative sales approach to identify client needs, aligning product solutions to address pain points and provide tailored solutions.
• Collaborated closely with internal stakeholders, including product development and marketing teams, to ensure alignment of product offerings with client needs and market trends, contributing to a 25% increase in product adoption and market penetration.
• Executed successful email outreach campaigns, resulting in 5% increase in response rates and generating 12% more in qualified leads.
• Acted as a liaison between the sales team and upper management, providing valuable insights and feedback to drive strategic decision-making and optimize business development initiatives, leading to a 15% increase in overall sales revenue.
• Cultivated a culture of continuous development and high performance by providing regular coaching, constructive feedback, and professional development opportunities, leading to a 15% increase in employee engagement and a 25% boost in career advancement within the sales team.
• Mentored SDRs to help promote them to digital sales teams.

Aug 2014 - Dec 2019 Insurance Sales Agent – Team Lead @ Liberty Mutual

Individual contributor transitioned to team lead to support B2B and B2C, offering insurance to existing and current policyholders.
• Promoted to team lead within first year, overseeing team of 4 to help drive insurance sales.
• Consistently won Diamond Club, maintaining 120%+ to quota monthly, while coaching new hires.
• Collaborated with team on deals, so they could learn best practices to close deals.
• Obtained Personal Lines 2044 license, top of class.
• Generated $700 k in accretive revenue yearly largest contributor through B2B sales.

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