I make it my goal to communicate clearly, concisely, and creatively.
Successfully applied client’s brand guidelines to new content such as presentations and print media. Created systems to improve consistency and efficiency in the completion of client work allowing for faster turn-around times for clients. Designed client logo and devices focusing on visual boldness and versatility of use.
Lead creation of assets for global and local campaigns, with a focus on cohesive digital/e-commerce campaigns across desktop and mobile, including site banners, landing pages, emails, social media and paid media. Created product designs and worked on the development of cohesive designs aligned with the brand’s guidelines and company’s overall objectives from concept to production.
Played a pivotal role in acquiring new accounts through design concepting and collaborating with the sales team. Created eblasts templates, digital ads, and social media assets as well as designed displays and packaging that are appealing at store level through consideration of the customer. Improved account management efficiency by redesigning file structures and allowing for better file sharing across the design team.
Supported an expanding creative response to marketing by introducing new media formats that were more relevant to the target audience such as infographic videos. Created the design assets for a cross-campus scavenger hunt game that advertised and prepared students for the semester conversion.
Created all graphic and digital design for the college. Redesigned the college newsletter on a new platform that increased click rates and improved the level of communication among the students, faculty, and staff.